theAsianparent, a Southeast Asia’s social network and community platform for mums with a monthly network reach of nearly 30 million users has revealed insights in theAsianparent’s Singapore Digital Mums Survey 2019.
Here are some interesting insights from its Singapore Digital Mums Survey 2019:
- Qoo10 is the #1 e-commerce platform among Singaporean Mums;
- 96% of them shop online at least once a month, and the top items that they shop for are children’s clothes, baby products & toiletries and clothes for themselves;
- Mums are getting more tech-savvy, with a 38% increase in online activities by 1- 4 hours per day since becoming mothers; and
- Mums are night owls, with 65% preferring to go online after 9 pm.
Reach out to us to more about our research and insights!