Insights

Manila, November 13, 2019 — It was an afternoon of learning and insight as theAsianparent Philippines shared the latest results of the Digital Moms Survey, an annual study that examines the habits and behaviours of moms through over a thousand responses from the active users of theAsianparent app. The program began with a keynote message from Ms Susana Tsui, CEO of Media as she shared the com...

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Over 1000 mums were surveyed last November 2018 and February 2019 for the latest Philippine Digital Mum Report. Here’s what you need to know about Filpina Digital Mums: They are the undisputed Queens of the Household. So far the highest percentage we’ve seen across our recent surveys in the region, 99% of  Filipina mums say that they have the final say at home. And we...

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Last September 2018, theAsianparent surveyed over 300 mums for the 2018 Singapore Digital Mum Report. Here’s what you need to know about the Singaporean Digital Mum: She may be older than you imagine. 78% of respondents were aged 31-45 years old; compared to, say, Thailand, which showed 49% for the same age group. This means a more mature audience and more disposable income, whic...

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