Reports

(image) Some results from Malaysia's Digital Mum Behavior Survey 2019 Even though theAsianparent already has a strong community in Malaysia, an official launch was held to introduce theAsianparent Malaysia App and team to brands, media and the community. Brands that attended our launch event include Shopback, Natugee, The Manja Co, Sunway Medical Centre Velocity, MyLovelyBaby, MeBo...

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Over 1000 mums were surveyed last November 2018 and February 2019 for the latest Philippine Digital Mum Report. Here’s what you need to know about Filpina Digital Mums: They are the undisputed Queens of the Household. So far the highest percentage we’ve seen across our recent surveys in the region, 99% of  Filipina mums say that they have the final say at home. And we...

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Last September 2018, theAsianparent surveyed over 300 mums for the 2018 Singapore Digital Mum Report. Here’s what you need to know about the Singaporean Digital Mum: She may be older than you imagine. 78% of respondents were aged 31-45 years old; compared to, say, Thailand, which showed 49% for the same age group. This means a more mature audience and more disposable income, whic...

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The digital age has made a lot of things convenient for mothers. Not only when it comes to looking up information about health and child development, but also being able to buy a lot of needs with just one point or click, without leaving the home. No getting stuck in traffic, difficulty in finding parking, or wasting time queuing at the cash register. However, what do we know about the actual c...

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At the recently held CHOmum Marketing to Mums conference, panels of industry experts were invited to enlighten marketers on the “Chief Household Officer” aka Asian millennial mum. In the discussion on how to speak to the CHOmum, Caroline Troman, Commercial Director, Asia at AOL, shared the 3 ‘content moments’ they’ve found to appeal to these mums the most: Inspiration, Learning to be ...

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A new survey from theAsianparent.com reveals that Filipino moms increase their use of the Internet once they become mothers, are increasingly mobile-first and are primary decision makers for household purchases. Manila, October. 23, 2015 –It was a day of fun, learning and meaningful interaction as theAsianparent Philippines unveiled the much-awaited results of the Philippine edition our annua...

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