Insights help brand marketers effectively target mums
Tickled Media Insights department conducts market research to help brand marketers better understand women in Asia. We study topics including,
- what influences their purchasing decisions;
- concerns women have about child rearing and personal finance;
- what they think about different brands.
With nearly 30 million monthly users, Insights taps on theAsianparent, HerStyleAsia, Nonilo and AsianMoneyGuide’s extensive network and expertise to deliver female market research solutions to brands interested in this demographic.
Why female Market Research Matters
According to a Harvard Business Review article, the majority of new product launches will fail. And the number 1 reason that they fail? Lack of preparation.
Female market research allows companies to test products, hypotheses, and concepts with their target audience. Creating a data and insights backed strategy will allow brands to better prepare for product launches and market their product more effectively to the target user.