Singapore, 15 November 2019 – theAsianparent announced that it has formed a strategic collaboration with Mediacorp, Singapore’s largest content creator and national media network, through its Digital Network platform.
Recognised as Singapore’s number one premium digital network, the Mediacorp Digital Network combines Mediacorp’s leadership in news and entertainment with best-in-class partner platforms across sports, property, luxury, parenting, entertainment and more. The Network reaches 3.5 million unique visitors via web and mobile devices in a premium brand safe environment across display, in-app, OTT, native and social formats at scale.
Under the agreements, Mediacorp will be the exclusive representative for all direct and programmatic media sales in Singapore for theAsianparent. theAsianparent will support Mediacorp in delivering comprehensive marketing solutions to clients through the provision of branded content.
“We are excited about collaborating with Mediacorp. As theAsianparent enters the next phase of growth, this strategic collaboration enables us to tap on Mediacorp’s expertise in the digital network space to enhance our solutions and grow our clientele base while we continue to grow our parenting community network,” said Roshni Mahtani, theAsianparent’s Founder & Group CEO. theAsianparent is available in 11 languages and 12 countries, with a total community reach of nearly 30 million parents.
The Mediacorp Digital Network now comprises 10 digital brands owned and operated by Mediacorp – CNA, CNA Lifestyle, CNA Luxury, TODAY, BERITA, Seithi, 8 World, Toggle, MeRadio and 8Days – as well as eight partner brands – ESPN, VICE, Singapore Tatler, YouTube, 99.co, Mothership, Popcorn and theAsianparent.
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are delighted to welcome Mothership, Popcorn and theAsianparent to the Mediacorp Digital Network, cementing our position as the top digital network in Singapore. The Mediacorp Digital Network delivers the best of Mediacorp and its partners to consumers, and these partnerships enable greater scale and further strengthen our suite of content solutions for advertisers and agencies.”