SINGAPORE, 17 January 2020 – Reaching nearly 30 million users monthly, theAsianparent — Southeast Asia’s largest parenting community platform for parenting – today announced that the former General Manager of Mumbrella Asia, Dean Carroll, has joined theAsianparent to lead its Events and Intellectual Property (IP) Division in the Southeast Asia region.
With theAsianparent’s vision of helping parents towards 100 million healthy pregnancies and families, Carroll comes onboard to diversify the business into experiential marketing and offline spaces for theAsianparent’s community of parents. Dean was most recently the General Manager of a leading media and marketing trade press site Mumbrella Asia, where he launched a series of large-scale events and led the team to win various awards regionally.
On his appointment as Head of Events & IP, Carroll said, “It was a no-brainer for me to join theAsianparent team. theAsianparent is already the market leader in the parenting category regionally, and the opportunity to scale up its experiential marketing offerings across the Southeast Asia region truly excites me. With a baby on the way, I hope my insights from being a father will give me diverse perspectives for my work, while theAsianparent community concurrently helps me become a better father.”
theAsianparent has an existing footprint in the events marketplace, putting on experiential activations for clients on a regular basis as well as its signature Baby Bashes and Chief Household Officer (CHO) Mums conferences. Going forward, it envisages more business-to-consumer (B2C) and business-to-business (B2B) events on a larger scale, alongside a new awards series.
“Over the past year, we saw our community grow more than twofold to nearly 30 million parents. While it is important for us to drive capitalisation efforts, it is equally important that we meet the needs of our strong and close-knit parenting community. With Dean, we hope to build greater offline presence with our community and provide them with what they need to have healthy pregnancies and families, while simultaneously giving our clients and partners the opportunity to reach greater audiences and forge stronger brand connections with parents and their families,” said Susana Tsui, CEO of Media at theAsianparent.
2019 has seen theAsianparent achieve many milestones, including raising an eight-figure sum from investors such as Fosun International, JD.com and Mirae Asset-Naver New Growth Fund. Bringing on experienced talent over the past few months, it looks to further grow its community within the region and beyond.