Singapore, 13 May 2022 – Singapore parent-tech company The Parentinc gains the leadership of Prasad Khasnis as its inaugural Chief Technology Officer. Khasnis is poised to bring a new era of innovation that will bolster the company’s mission to help 100 million parents have healthy pregnancies and raise healthy families.
Khasnis has two CTO feathers in his cap: he played the role of CTO at OLX Indonesia (via IT and software development company, Globant), and then as CTO of Indonesia’s leading car dealership platform Rajamobil.com. As CTO in these companies, he succeeded in executing key projects, from introducing Rapid Prototype to improve go-to-market time and migrating to a global platform; to creating lasting impact by turning around mobile web performance and reducing redundancies in team performance.
Armed with three years of experience in Indonesia that further enriched his expertise in working with cross-cultural tech teams and building platforms that can scale, Khasnis now adds his over two decades of product build-to-launch and innovation strategy expertise to The Parentinc team. The company’s flagship brand, theAsianparent, is the world’s highest-rated parenting app and Southeast Asia’s largest content and community platform for parents reaching 35 million users monthly. The Parentinc also owns and operates Mama’s Choice, an award-winning direct-to-consumer brand that manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia. Recently, the company acquired Vietnam’s largest community platforms for women and mothers, Webtretho and Bé Yêu.
According to Khasnis, as the CTO of The Parentinc, he will helm “all technology efforts across regions, ensuring that our users get the best experience when they use our products.” He will also “bring in best practices and focus on technology innovation in building a tech organisation.” Khasnis’ long-term objective is to move to micro-architecture and transform The Parentinc’s tech hub, which is based in the company’s Mumbai office, from cost- to profit-centre. This entails process rethink, quality improvements via automation, and seeking out top tech talent.
The Parentinc Group CEO and Founder, Roshni Mahtani Cheung, highlights the significance of his role: “From the tiny improvements that boost user experience to the entirety of our platforms and internal systems, tech is the backbone of The Parentinc. The CTO title entails both challenges and opportunities we are confident Prasad will expertly manoeuvre, given not just his decades-long work in tech, but also his extraordinary leadership skills and a concern for our mission that goes beyond the job.”
Khasnis adds, “I look at technology as an enabler in educating parents-to-be, helping solve prenatal and postnatal complications, alongside building parent communities. This is an opportunity to use my skills and experience to positively aid millions of parents in having a wonderful and happy parenting journey.”
- First photo: Prasad Khasnis is appointed as The Parentinc’s first Chief Technology Officer
- Second photo: (L-R) The Parentinc’s Group CEO & Founder, Roshni Mahtani Cheung, and newly appointed Chief Technology Officer, Prasad Khasnis
About The Parentinc (also known as Tickled Media Pte Ltd)
The Parentinc is one of Asia’s fastest-growing tech companies headquartered in Singapore. Its flagship brand, theAsianparent, is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.9 stars (download app). The Parentinc also owns and operates direct to consumer brand Mama’s Choice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia (shop here). The Parentinc also acquired Vietnam’s largest community platforms for women and parents, Webtretho (visit here) and Bé Yêu (download app).
The Parentinc investors include: Central Retail Corporation, East Ventures, Fosun International, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.
For Media Enquiries:
Carla C. Perlas
VP of Communications, The Parentinc