Singapore, 5 September 2019 – theAsianparent, Southeast Asia’s largest platform for parents with a monthly network reach of more than 25 million users, announced that Ms. Susana Tsui (“Ms. Tsui”) will join its senior leadership team as the new CEO of Media. This appointment comes after theAsianparent’s recent announcement on its market expansion plans and entrance into the e-commerce market, following its latest 8-figure Series C funding round led by Chinese tech giants Fosun and    

Ms. Tsui has held various notable appointments in the Marketing and Advertising industry, including Asia Pacific CEO of PHD and Asia Pacific COO of OgilvyOne. Prior to joining theAsianparent, she was the Group CEO of Dentsu Aegis Network China (DAN), managing over 22 agency brands across 5 cities in the country.

On her new appointment, Ms Tsui said, “I am excited to join theAsianparent as its new CEO of Media and work alongside a passionate and ambitious team that values innovation and transformation. I look forward to bringing new ideas and further building innovative offerings that complement the current business to service our users.  It is a very interesting and exciting time in our industry, and I’m thrilled to be a part of this exhilarating journey as the theAsianparent continues to grow in strength, expand into new markets, and evolve its product to reach new milestones in the years to come.”

With her strong experience in the advertising, marketing and adtech industries, Ms. Tsui has been tasked with strengthening theAsianparent brand across mature and new markets. As CEO of Media, she will also helm theAsianparent’s content, community and media platforms, including theAsianparent website and community app that is currently still the number one parenting app in Southeast Asia since its September 2018 launch.      

“We are very pleased to welcome Susana to theAsianparent family, who brings with her strong leadership skills and expertise in transformational growth. With our new strategic Series C investors onboard, we are focused on growing theAsianparent to a whole new level. This entails building a robust team with diversified expertise and experiences, as well as improving our offerings to parents and clients. Ultimately, we want to cement our position as the go-to platform for all parents and parents-to-be in South East Asia and beyond,” said Roshni Mahtani, Founder and Group CEO of theAsianparent, on the latest addition to theAsianparent management team.