SINGAPORE, October 31, 2014 – “Do you feel that your baby is closer to his/her nanny over you?”

The question was enough to intrigue 27-year-old new mum Cynthia Ng to join’s new Q&A community, theAsianparent Groups.

“It piqued my interest, being a working mum who leaves her child under the care of a nanny all day long,” she said. “And when I scrolled through the other questions that mums posted, I found that I enjoyed reading the answers, the back-and-forth dialog, the bickering even, and finding mums who shared my point of view or brought a different perspective.”

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Launched today, theAsianparent Groups is getting Asian mums to confess, ask questions and answer from firsthand experience, all done in a positively candid and supportive environment. This mum-focused Q&A community caters to various mum profiles — perfectionist Tiger Mum, hands-on Helicopter Mum or the enterprising work-at-home mum — and engages them in sharing their vast parenting knowledge with each other.

“I have had many bouts of insecurity about being a working mum while struggling to raise a kid who saw her nanny more as her mummy. I must admit that I was too ashamed to share them with anyone, not even my husband,” expressed Cynthia.

“Having a nanny is such a cultural issue as well, since I was expected to stay home instead of returning to work after maternity leave. I’m beginning to worry that my jealousy toward the nanny is a reflection of my inadequacy as a mum because I continued to work. I’m glad there’s a place where I can voice out my problems and get helpful advice from fellow mums who understand my predicament,” she added.

theAsianparent Groups is the natural next step for us,” said Roshni Mahtani, CEO of Tickled Media, the publisher of theAsianparent. “Over 4 million mums look to us monthly as the authoritative site on anything and everything parenting. Now, mums can rely on us not just for our research-based information from experts, but also for a supportive community to celebrate this rollercoaster journey called motherhood.”

Membership to theAsianparent Groups is free and mums can easily log in via Facebook, Google+ or email.

Here are some of the things mums can do on theAsianparent Groups:

1. Discover and join thousands of mum-focused local groups.

Mums can choose from over 20 family-specific categories which host thousands of groups tuned to their interests. A mum-to-be, for example, can join the pregnancy category and start following groups on labour, gyneacologists or even recommended confinement practices.

2. Get answers to the most pressing questions by topic.

Mums can simply scroll down theAsianparent Groups homepage to view the most recently updated questions and answers. They can also use the search function which will curate all relevant answers across the site, even groups that they have not joined, and allow them to discover new relevant groups to participate in.

3. Ask private questions without a worry. We protect users’ privacy.

theAsianparent Groups is a safe and trusted platform. Mums can post their questions publicly or anonymously and let the community help them. They can also reply to questions anonymously, as well as privately join any groups of their choice without worrying about anyone finding out that they joined a group.

4. Become the resident mum expert and build your fanbase.

If a mum can’t find a group that suits her need, she can also create a new one and invite all her friends to join it. Now she can be the resident mum expert!

More than just a sleek and organized Q&A site, theAsianparent Groups is a supportive and positive environment where mums who share similar passions and concerns converge and engage with each other. The community accompanies mums throughout their journey, giving them a milieu where they can be free to be mums, wives, friends, colleagues and, simply, women.

Visit to join in the fun!

About and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs, and The company’s flagship brand,, is Southeast Asia’s #1 digital parenting destination and reaches over 4 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit

Press Contact:

Carla C. Perlas

Regional Editor-in-Chief of theAsianparent (Singapore, Philippines, India)

+65 6344 2865 | [email protected]

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