For Immediate Release

LiveJournal upgrades Singapore’s 50,000 blogshops to premium e-commerce stores

Singapore/Moscow, February 21st 2012LiveJournal, the world’s first blogging and social media platform, today announced the launch of LJ Checkout to provide state-of-the-art e-commerce facilities for its bustling blogshop community.

LJ Checkout is a combined product catalogue, shopping cart and online payment system enabled through two strategic tie-ups in Singapore and Malaysia. Users will be able to choose from four available packages best suited to their business needs. They will additionally enjoy a 10% discount on these packages that will enable them to run their online stores across multiple social and blogging platforms with no extra effort.

On board as the official payment gateway for LJ Checkout is Malaysia-based MOLPay Sdn Bhd, a Southeast Asian online payment provider which enables e-commerce merchants to collect payments securely through physical and online payment channels including NETS and AXS Kiosks in Singapore as well as MEPS FPX in Malaysia.

LiveJournal has also signed an exclusive deal with PayWhere Pte Ltd, a Singaporean provider of the social e-commerce system TackThis!, the online software which will power LJ Checkout.

With the e-commerce industry in Singapore set to quadruple to over S$4 billion by 2014, Annelies van den Belt, Chief Executive Officer of SUP Media reaffirmed her commitment to serve this growing market to maintain LiveJournal.sg as the ‘cradle of blogshopping.’

Transactions on LiveJournal’s 50,000 blogshops in Singapore reached S$100 million in 2011, which represented 8% of the country’s total online transactions. Roshni Mahtani, Chief Executive Officer of Tickled Media, the publishing house running LiveJournal in Asia, stated that “Blogshopping is here to stay to give Singaporeans access to a wider selection of goods at lower prices.”

CEO of MOLPay, Eng Sheng Guan held that “With the e-commerce industry growing so robustly in Asia, it is very important to facilitate convenient and safe transactions between online consumers and merchants. MOLPay is very happy to contribute in improving this end- to-end ecosystem by providing both online and physical payment options for LiveJournal shoppers as well as making it easier for its merchants to collect and track payments.”

Dickson Gregory, CEO of PayWhere said, “We are very confident about this partnership. PayWhere is excited to integrate its social e-commerce solution, TackThis!, on Singapore’s premier shopping community and to make online purchases seamless and convenient for everyone. The partnership with LiveJournal is a natural fit since we both aim to encourage community interaction through technology.“

Ang Wei Yi Matthew, the co-owner of blogshop Momoteapots (momoteapots.livejournal.com) said that “It will provide an added service for our customers. I’m glad to know that there is a 30-day trial, it will allow me to test the system out and see if it suits and helps with my business!”

Jacqueline Lua, the co-owner of blogshop Chandelle House added “Excellent! Finally! I am looking forward to a workshop where I can learn more about the LJ Checkout system and how to operate it.”

“Angel’s Gate, the reality TV show airing on Channel NewsAsia has been receiving an overwhelming response from male entrepreneurs. LiveJournal blogshoppers are predominantly women, and we hope that LJ Checkout will prove to be a boost for online female entrepreneurship”, added William Klippgen, Director of Tickled Media and Judge on Angel’s Gate.

About LiveJournal.sg
LiveJournal.sg is Singapore’s largest female blogging and shopping portal attracting over 1 million unique visitors each month. LiveJournal is owned by SUP Media, an international digital media company based in Moscow, Kiev and San Francisco. LiveJournal is a rich, social media platform with a global following of more than 65 million monthly readers. Since its inception in 1999, LiveJournal has evolved from a journaling network into a vibrant, community-driven destination site. LiveJournal has more than 35 million international accounts. For more information, please visit www.sup.com/en.

About MOLPay Sdn Bhd
MOLPay is one of the leading payment gateways in Southeast Asia and offers global payments for the e-commerce industry. Founded in 2005, MOLPay is a subsidiary of the MOL Global group, one of the largest internet companies in Southeast Asia. Beside credit, debit and charge cards, MOLPay has a wide coverage of online banking and e-wallets systems across the region. MOLPay also enables online purchases via cash payments at physical payment channels such as 7-Eleven and Cybercafés. For more information, please visit www.molpay.com

About PayWhere Pte Ltd
PayWhere was founded in 2009 to revolutionise online shopping. Supported by the National University of Singapore and SPRING Singapore, the company launched its flagship product, TackThis!TM, in 2011. TackThis!TM is Asia’s first social e-commerce platform empowering anyone to be an e-seller on social networks. For more information, please visitwww.paywhere.com

About Tickled Media Pte Ltd
Tickled Media is a leading Singapore based digital publishing house that operates LiveJournal for Asia and other digital magazines like theAsianparent.com, Kidlander.com, www.funny.sg, and hoteldeals.sg. The company delivers innovative, online campaigns for both local and multi-national companies in the region. Tickled Media is financed by prominent business angels and local media investment fund Tigris Capital Pte Ltd. For more information, please visitwww.tickledmedia.com.sg

For more information please contact:

Aarti Doshi (Tickled Media)
+65 6344 2865 / +60 12 222 1809
[email protected]

Ekaterina Pahomchik (SUP Media)
+7 (495) 980 80 68
[email protected]

Alvin Tan (MOL Global)
+65 9770 0997
[email protected]

Susie Sun (PayWhere)
+65 8257 5856
[email protected]

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