The largest parenting portal in the region, theAsianparent.com, has recently crossed the 2.5 million monthly unique visitors from Indonesia mark, officially earning the title of #1 among Indonesian parenting websites.
Published in Bahasa Indonesia, theAsianparent content speaks to the modern Indonesian mum with topics ranging from pregnancy and breastfeeding, to child care tips, relationship advice, household management, leisure & entertainment, fitness/health, and the latest in parenting news and trends.
The news comes at an opportune time as theAsianparent (TAP) Indonesia has officially registered its office in Indonesia, under the name PT Tickled Audience Platform. The launch event was held at Block 71 Jakarta last September 13, 2017.
It was here that the 2017 Indonesian Digital Mums Report was revealed. The report is based on in-depth market research data from over 1,000 mums living in Jakarta, Greater Jakarta, Bandung, Surabaya, and Medan, on the latest digital characteristics of and emerging trends in the Indonesian mum’s online behavior, Internet consumption, and social media habits. A copy of the report can be found here.
“Across the region, mums hold the position of Chief Household Officer, making strategic, operational, financial, and everyday decisions for the well-being of the family – an underrated yet extremely vital role,” shares Roshni Mahtani, Founder and CEO of Tickled Media, the company behind theAsianparent. “It’s imperative that we keep learning about our Asian digital mums, to better understand and connect with this powerful audience.”
Another highlight was the introduction of theAsianparent TAPfluencer Network, a circle of parent influencers who, together, bring forth various perspectives on the local parenting scene. The network has a collective reach of 6.1 million users across Asia ⎼ 2.4 million on Facebook and 2.5 million on Instagram, to name a few of the platforms.
TAPfluencer and proud mum of two, Grace Melia (@grace.melia), shares, “theAsianparent Indonesia is an informative yet fun source of parenting and family reads. I love the various topics – light and easy. Jadi bacanya nyantai tapi infonya tetep dapet [The tone/language is light, but won’t let you miss out on any important information.] Asked to join the TAPfluencer network, I could only say… hey, why not?”
OPERATIONS IN JAKARTA
Due to its rapid growth in the country, theAsianparent Indonesia will now operate under PT TICKLED AUDIENCE PLATFORM, offering end-to-end services to brand clients focused on the family category: from market research to content creation, KOL collaboration, video production, display advertising, social media + email marketing, and sponsored/bespoke on-ground events.
For collaborative projects, advertising opportunities, and job openings, interested parties may contact the team via +62811 2018 203 and [email protected].