While waiting to pick my son up from school, I looked around to see what my co-mums were up to. Every single one of them, mostly in their 30s and enjoying their last few snatches of me-time, were busy with their phones. 3/4 of the phones I snuck a peek into, were running videos and had their viewers in complete rapture.

What’s the big deal about video marketing?

1.8 million words.

That’s the value of a 1-minute video according to this Forrester Research. A video not just conveys the message effectively it also reduces the quantum of work considerably. And hey, the chances of getting listed on page 1 of Google are higher with a video!

3  interesting stats on video marketing:

  •      An average user spends 88% more time on a website with video than without;
  •      64% of consumers are more likely to buy a product after watching a video about it;
  •      59% of viewers will watch a video to completion that is less than 1 minute.

Yet only 24% of brands are using online video to market to consumers

According to Syndacast, by 2017, 74% of all internet traffic will be video and already every 2nd marketer believes that video as a content format has the highest ROI.

Why mums like videos?

Our Asian Digital Mums Report 2015, reveals that YouTube has increased in popularity by over 50% in some of the regions surveyed. In fact, in Singapore, there was a 7% increase in mums who had YouTube accounts over the last year.

While the temptation to rely on screen time to keep babies occupied is huge, the American Association of Pediatrics discourages TV viewing for children under 2 and recommends that children of this age group be as ‘screen-free’ as possible. Think about it; mums can’t watch TV with their children, so they turn to online videos on platforms such as YouTube and Facebook.

Videos are the best example of snackable behaviour. The modern mum certainly has no time to go through copious articles but give her a quick video while she is on the move, and she is going to lap it up.

Videos are also great tools to teach and learn. To quote Benjamin Franklin: Tell me and I forget. Teach me and I remember. Involve me and I learn.

Tips on making engaging marketing videos

  •  Use your time wisely. The 1st 8 seconds matter most when it comes to bounce rate;
  •  Use storytelling, songs, spoofs – get creative with your video;
  •  Use video analytics to understand what’s working and what’s not;
  •  Use email gates to capture leads;
  •  Before sending out a video to market, test it critically within the team.

Help is at hand – theAsianparent!

theAsianparent team is equipped to handle your complete video marketing strategy. With our culturally-layered experience of speaking to 6 million mums across 6 countries, we have earned the trust of both mums and marketers alike.

Call us on +65 6344 2865 or email [email protected] for a comprehensive understanding of video marketing and customized solutions for your brand.

75 Responses


  1. nike air max 97 ultra ivory and triple black release date
  2. bolsos de mujer kipling bolsa tela compara 53 productos y compra ahora al mejor precio
  3. ships now nike air jordan 10 orlando 2018 retro 310805 108
  4. pink chunky wrap around vinyl heels pink heels new arrival fashion
  5. nlw women summer mini dress ruffle floral off shoulder dress 2018 girl street sexy party dress
  6. spiderman converse akileos spiderman converse akileos converse spiderman spiderman akileos
  7. big discount nike roshe one trainers men white
  8. jsy fashion on twitter jessica jung tom ford show nyfw
  9. create personalised sportswear online. sports wear
  10. collar dorado con cuadrados en color morado y blanco moda. cargando zoom
  11. catalogo modas vestidos
  12. gucci womens gg canvas and brown leather tri fold wallet made in
  13. CUPLÉ Stivaletti Blu scuro lavorazione cavallino contiene parti non tessili di origine animale punta tonda a pois 11558343HM
  14. t锚nis xa pro 3d w fem salomon arco e flecha
  15. 2018 new vapormax 270 running casual shoes 270s casual sneakers
  16. mango man kurtka jeansowa kurtki m臋skie marki mango man. za
  17. gafas de sol rayban 2015
  18. amazing deal on toms monica womens wedge shoes
  19. latest men air jordan xxxi basketball shoe sku 209
  20. girls snow suits
  21. 谩gi gy眉m枚lcssz枚rp mang贸 l贸tuszvir谩g 1l online v谩s谩rl谩s
  22. mens full amazing greyish black honeycomb tattoo
  23. vans cali camper 5 panel cap
  24. cyber monday sales on ray ban rb2180 49mm dove gray brown gradient
  25. stivali donna honestyi r stivali antinfortunistiche stivaletti impermeabile scarpe alla moda sneakers alti con
  26. k枚p st枚vlar f枚r damskor popul盲ra svart kl盲der skor
  27. cotton plain basic round neck t shirt
  28. bait on twitter adidas mens nmd cs2 primeknit in future harvest
  29. 氐賵乇 丕賱賳馗丕乇丕 丕賱卮賲爻賷丞
  30. y3 adidas yohji yamamoto retro boost trainers roundel blue
  31. rothco pink camo shorts rothco pink camo shorts
  32. Yeezy Boost 350 V2
  33. mejores marcas oakley gafas de sol gafas y lentes de sol verde azul garage rock negro verde azul de m煤ltiples capas hombre
  34. evoke for you dx4 tartaruga g21 51 贸culos de grau na e贸tica
  35. kids grade school air jordan retro 11 basketball shoes 35
  36. robes de maison simple youtube
  37. generoso e semplice uomo puma nuovo anti fur ferrari scarpe olive verde nero
  38. prajem si www.kik umel谩 ko啪u拧ina 68 x 100 cm 6
  39. geox tapuz girl baby shoes dark rose gold
  40. men ozark trail sandals us size 12 45.5 used both once brown
  41. designer one piece kids clothes online golden luxury lace embroidery
  42. black and camel are the most common colors for a leather skirt
  43. jeepers peepers oversized cat eye sunglasses in floral print
  44. ladies formal dinner dresses women short party dress buy
  45. petite animal print cardigan
  46. remera blanca lisa ni帽o talle 16 remeras y musculosas en mercado
  47. 2019 volcom pat moore 3 in 1 mens jacket
  48. kaiul rakuten market store tiffany double loop necklace yellow gold
  49. nike mercurialx cr7 ic vitorias pure platinum gold metallic
  50. nike roshe run nm black safari
  51. lacoste quilted jacket navy blue frederiksberg butik
  52. adidas originals men swimwear swimming trunks blue
  53. faux pelz braut schal one size braut hochzeit kleider zubeh枚r frauen hochzeit cape hohe kragen pelz
  54. Nike Outlet
  55. lantech women running pants jogging sports zipper yoga sportswear pocket fitness exercise gym long pencil pants
  56. onde comprar chilli beans
  57. denim jacket and white tee shirt with camo pants outfit
  58. brooks mens cascadia 12 gtx black
  59. havaianas rose gold womens top americana slim flip flop flats size
  60. 710 plastic hanger strap
  61. casio edifice eqs av solar chronograph mens watch
  62. sublime women juniors t shirt what i got tee lbc ska punk long beach
  63. white pakistani suit
  64. solada stivali al ginocchio con tacco nero mec shopping
  65. mens curb cuban chain link necklace heavy 150 gauge 925 sterling silver
  66. tanga sem costura em microfibra sheila no atacado e revenda
  67. 锌褉芯写邪屑 写卸懈薪褋褘 斜芯泄褎褉械薪写褘 jeans 700 谐褉薪. 写卸懈薪褋懈 芯写械褋邪
  68. nike very damn cut t shirt large graylime green
  69. women glamorous metallic cross strap block heel sandals in rose gold
  70. orsay 纬蠀谓伪喂魏蔚委伪 渭蟺位慰蠉味伪 渭蔚 未伪谓蟿苇位伪 蟽蟿畏谓 蟺位维蟿畏 蟻慰味
  71. stock 3colors no pad deep v plunge open back sexy woman one piece swimwear swimsuit
  72. casco flexible crystal clear para iphone 5 5s se
  73. womens luxe navy floral print belted dress multi colour
  74. swimming underwear swimwear swimming wear trunks swimming trunks bathing suit swimming pool water repellent basic
  75. personalised leather card holder. example of handwritten engraving

Leave a Comment