Tickled Media, the company behind theAsianparent.com / theIndusparent.com, the largest parenting portal in South/Southeast Asia, and social network app, ParentTown, has its sights set on the rapid growth of both its current 11 million monthly user base and already massive regional stamp with offices/presence in Singapore, Thailand, Hong Kong, India, Indonesia, Malaysia, Philippines, Sri Lanka, and Vietnam. To meet its aggressive targets, the tech company has brought two veterans and one hotshot into its leadership team.

From L-R: Zafar Anjum, Adrian Watkins, Toshak Jethwani


Adrian Watkins

Founder and Managing Director of data, tech, and marketing consultancy firm PerformanceAsia, and Board member of the Asia Content Marketing Association (ACMA), Adrian Watkins signs on as Head of Data and Strategy, to level up Tickled Media’s client engagements, internal campaign delivery processes, and data driven efforts.

With a proven corporate track record within world class organisations such as Virgin, News Corporation, and CBS (company acquisition, business development, product & market launches, monetising existing and new territories, consistently exceeding targets of $MM), Watkins’ primary task at hand is to improve operation processes in the company.

Watkins has almost 20 years of experience across media, commercial, content, sales, marketing, data, adtech / martech and digital transformation within brands, publishers and agencies.

Zafar Anjum

Founder of two startups, Kitaab International and Filmwallas, former Head of Content Services for Ying Communications and prior to that, Online Editor at Executive Networks Media (formerly Fairfax Business Media, Australia), Zafar Anjum joins Tickled Media as Regional Head of Branded Content. In this role, he oversees client campaigns on the publishing assets of Tickled Media.

Anjum’s career spans two decades as a journalist and writer. As a journalist, he has worked with respected media organisations such as Encyclopaedia Britannica and MediaCorp, among others. He’s a bestselling author, essayist, screenwriter, and tech contributor. He’s also a publisher, media consultant and trainer/mentor, and a father of two.

 Toshak Jethwani

Formerly the General Manager for Media (APAC) at Brightcom and Commercial Manager at InSkin Media prior to that, Toshak Jethwani is now Head of Sales, Singapore and Malaysia, at Tickled Media.

In his role, Jethwani is expected to double the firm’s year on year revenue by focusing on Tickled Media’s proprietary market research service, where the firm is able to conduct hyper-targeted end-to-end market research and insights projects in under 7 days. He will also implement internal efficiency measures such as restructuring the sales team and their roles alongside streamlining the sales process.

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