Manila, November 13, 2019 — It was an afternoon of learning and insight as theAsianparent Philippines shared the latest results of the Digital Moms Survey, an annual study that examines the habits and behaviours of moms through over a thousand responses from the active users of theAsianparent app.

The program began with a keynote message from Ms Susana Tsui, CEO of Media as she shared the company’s remarkable growth journey showing throughout the past 10 years. She also shared how theAsianparent Philippines has grown to have 3.5 million unique views on its website and over 200,000 active users on the app, making it the #1 parenting platform in the country.

Following Ms. Susana Tsui’s keynote, Mr. Alex Cruz, App Marketing Manager of theAsianparent Philippines shared theAsianparent’s app features and how these have been instrumental is guiding Filipina moms in various life stages, from trying to conceive, to going through pregnancy to raising a young child. While developmental trackers help moms through each of their children’s milestones, the app also has features that range from education to entertainment, such as a media section with its very own rendition of the famous Baby Shark, and a Food & Nutrition section that guides moms on what is safe to eat when you’re pregnant or lactating. The app has a vibrant and active community of moms seeking questions and sharing experiences with one another.

Regional Head of Content, Ms Carla Perlas, shared this year’s Digital Moms Survey results. After gathering data from over a thousand respondents, theAsianparent Philippines shared valuable insights to brands, partner agencies, and the press about information on digital usage and purchasing behaviours of today’s Filipina mom.

To further provide more personal insights during the program, our host and moderator, Ms Dazzle Sy, facilitated a fun discussion with celebrity mom LJ Reyes, Candice Venturanza of theAsianparen Philippines, Bernadette Zulueta of Millennial Moms PH and MK Bertulfo of Filipina Homebased Moms who gamely answered several questions on parenting, their purchasing habits and how they acquire and share information online.

So, who’s the Filipino digital mom, according to theAsianparent Philippines?

1) She calls the shots as the Chief Household Officer (CHO) 
88% of survey respondents shared that they make the biggest purchasing decisions in their household, most especially when it is for the baby. One of the key drivers to making a product purchase is knowing the benefits and use of the product (55%).

2) “Wa-is” mom is also a digital-savvy mom
31% of our mom respondents shared that their screen time has increased by 4 hours after being a mom. Today’s digital-savvy mom also gets tips on parenting through social media and the top 3 apps that they use on a daily basis includes: Facebook (33%), theAsianparent app (31%) and Instagram (27%).

3) She continues to strive to be a better version of herself as a mom and a homemaker
Most of our respondents find themselves actively online past 9pm (28%) after putting the kids to bed. It’s during this time that she engages with fellow moms through the app’s community feature or on social media (33%).

4) Shopping for the digital Filipina mom is just a tap away
While our respondents still like shopping in physical stores (70%), they also love online shopping for diapers (48%), clothes (20%) and milk (15%) especially during baby fairs and big promotions.

5) She’s your everyday millennial mom
theAsianparent mom is a young mom in her twenties (64%). She is either pregnant with her first child or has one child who is 3 years old and below (63%). She’s a college graduate (65.2%) but has chosen to be a stay-at-home mom to take care of her family. Nonetheless, she keeps herself updated through social media and regularly communicates with her family and friends through different messaging apps (62%). Today’s Filipino mom is on top of her game when it comes to making the right decisions for her family. She knows where to seek the information that she needs and also willingly offers tips and advice when asked. As such, theAsianparent is the best medium to reach today’s digital mom and the right voice to use to influence her.

Seventeen leaders from, or based in Singapore have been selected as part of the inaugural cohort of Obama Foundation Leaders: Asia-Pacific, a cross section of 200 emerging civic leaders from 33 nations and territories in the region, who will convene in Kuala Lumpur, Malaysia from December 10-14. The 200 Leaders represent public, private, and non-profit sectors, and they work on a variety of issues, ranging from education to environment to entrepreneurship. Among the leaders is our very own Founder & Group CEO Roshni Mahtani, one of the few selected from the tech community and media & marketing industry.

The Leaders: Asia-Pacific gathering will serve as the kick-off event for a year-long leadership program and is designed to further inspire, empower, and connect the emerging leaders to change the world. While in Malaysia, the Leaders will be joined by prominent speakers and thought leaders who will discuss topics such as progress and opportunity in the Asia-Pacific region, values-based leadership, and the intersection of purpose and entrepreneurship during a series of plenary sessions. 

The five-day convening in December will also consist of skill-building workshops, leadership development training, and opportunities for Leaders to connect with one another. Leaders will have a chance to apply their skills and knowledge to various real-world scenarios while using creative, values-driven approaches to problem-solving. Additionally, to underscore the important relationship between service and leadership, Leaders will participate in a community service project. 

Although the gathering is closed to the general public, the plenary sessions will be made available via livestream at obama.org. Each Leader’s journey of growth will continue remotely for a year after the gathering, through webinars and a virtual speaker series, as well as support, amplification, and other opportunities from the Foundation.

The Asia-Pacific program follows the Obama Foundation’s inaugural international Leaders program launched in Africa in 2018 and represents the Foundation’s commitment to the region, along with the belief that these emerging leaders, through the extraordinary work they do in their own communities, have the potential to positively affect change across the globe.

Singapore, 15 November 2019 – theAsianparent announced that it has formed a strategic collaboration with Mediacorp, Singapore’s largest content creator and national media network, through its Digital Network platform.

Recognised as Singapore’s number one premium digital network, the Mediacorp Digital Network combines Mediacorp’s leadership in news and entertainment with best-in-class partner platforms across sports, property, luxury, parenting, entertainment and more. The Network reaches 3.5 million unique visitors via web and mobile devices in a premium brand safe environment across display, in-app, OTT, native and social formats at scale.

Under the agreements, Mediacorp will be the exclusive representative for all direct and programmatic media sales in Singapore for theAsianparent. theAsianparent will support Mediacorp in delivering comprehensive marketing solutions to clients through the provision of branded content.

“We are excited about collaborating with Mediacorp. As theAsianparent enters the next phase of growth, this strategic collaboration enables us to tap on Mediacorp’s expertise in the digital network space to enhance our solutions and grow our clientele base while we continue to grow our parenting community network,” said Roshni Mahtani, theAsianparent’s Founder & Group CEO.  theAsianparent is available in 11 languages and 12 countries, with a total community reach of nearly 30 million parents.

The Mediacorp Digital Network now comprises 10 digital brands owned and operated by Mediacorp – CNA, CNA Lifestyle, CNA Luxury, TODAY, BERITA, Seithi, 8 World, Toggle, MeRadio and 8Days – as well as eight partner brands – ESPN, VICE, Singapore Tatler, YouTube, 99.co, Mothership, Popcorn and theAsianparent.

Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are delighted to welcome Mothership, Popcorn and theAsianparent to the Mediacorp Digital Network, cementing our position as the top digital network in Singapore. The Mediacorp Digital Network delivers the best of Mediacorp and its partners to consumers, and these partnerships enable greater scale and further strengthen our suite of content solutions for advertisers and agencies.”

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Singapore, 7 November 2019theAsianparent, Southeast Asia’s largest platform for parents with a monthly network reach of nearly 30 million users, has announced that it has closed a seven-figure Series C2 funding from new strategic investors Mirae Asset  Financial Group (“Mirae Asset”) and NAVER Corporation (“NAVER Corp”) through their Mirae Asset-Naver New Growth Fund. This comes after theAsianparent secured an eight-figure Series C Funding in July 2019 led by Fosun International, followed by other investors such as JD.com, ATM Capital and Redbadge Pacific.

The additional funding will be utilised to further implement theAsianparent’s diversification strategy, which entails expanding its foray into the commerce business through manufacturing and creating its own direct to consumer line of maternity and baby products. theAsianparent will also be allocating more resources into improving its technology infrastructure to support its growing community through investments in advanced machine learning and artificial intelligence support, as well as expanding its technology team.

According to a new report by Grand View Research, the global baby products market size is expected to reach US$16.78 billion by 2025. This is due to an increased female working population becoming mothers, fuelling the demand for ready-to-use products for themselves and their babies. The Asia Pacific market, where theAsianparent has its strongest roots, is also expected to expand, owing to the increased awareness on the importance of “baby nutrition, hygiene, and safety” especially in developing regions in Asia. Constant innovation will also serve to further increase growth of the industry, which is what theAsianparent’s fresh funding will serve to tap on, providing safe and affordable care products for mums and babies. 

Jikwang Chung, Head of the New Growth Investment Division at Mirae Asset Capital who oversees international growth stage/venture capital investments said, “We are always on the lookout for forward-thinking, fast-growing companies to invest in, and that’s exactly what theAsianparent is. We’ve seen how they’ve grown from a start-up to a multinational company with almost 30 million users, and are happy to be a part of their journey.”

“We are honoured to have Mirae Asset and NAVER Corp’s support in theAsianparent’s growth journey. Expansion into commerce is a natural progression for theAsianparent. As a purpose-driven maternal health-tech company, access to safe and healthy products at an affordable price point is complementary to the content we provide to our thirty-million strong parenting community,” said Roshni Mahtani, Founder and Group CEO of theAsianparent.

Alongside its diversification strategy, theAsianparent will continue expanding its community reach into new markets with high fertility rates. Through its localised content and community platform, it aims to help more than 50 million parents raise happy and healthy children and families. With its recent senior management hires previously from Dentsu Aegis Network China and Rocket Internet, theAsianparent is working towards a US$100 million revenue milestone within the next few years.


(Above) Jatin Detwani with Susana Tsui, CEO of Media

SINGAPORE, 22 October 2019 – Reaching nearly 30 million users monthly, theAsianparent —  Southeast Asia’s largest platform for mums — today announced former Rocket Internet JV Asia Pacific CFO, Jatin Detwani, has joined theAsianparent to lead its Corporate Finance, Commercial and Strategy function. This appointment follows theAsianparent’s other recent senior hire of former Dentsu Aegis Network (DAN) China CEO Susana Tsui as CEO of Media last month.

Jatin brings to the team more than 15 years of global experience through working directly with technology companies – having founded and led many reputable start-ups. Prior to joining theAsianparent, Jatin was the former Asia Pacific Chief Financial Officer (CFO) of Rocket Internet JV, where he managed over 15 businesses in the Asia Pacific region, and Chief Financial Officer of GEM Eduventures in London – the investment arm of GEMS Education group investing in funds and technology start-ups globally. 

Jatin also had stints that developed his acumen for commercial strategy, investment, corporate finance and strategy development at companies like Ernst & Young and Accenture Management Consulting. Notably, Jatin has been named Asia’s Greatest Chief Financial Officer (CFO) by a leading publication. In his new role at theAsianparent, Jatin will implement and drive new strategic, commercial and tech initiatives to propel the business towards US$100 million revenue within the next few years, which includes financial improvements, transformation and implementation of various technology and product related strategies for the company. 

“Having founded and led start-ups, the tech start-up space is familiar ground where I have gained and learnt from. I am thrilled to be part of a team as driven as theAsianparent’s and look forward to contributing to the growth of the business,” said Jatin about joining theAsianparent. 

“We are delighted to welcome Jatin, who comes on board at an exciting time where we are expanding into new markets. We believe his appointment will help us strengthen our position in the industry and make better investments into our future,” said Roshni Mahtani, Founder and Group CEO, theAsianparent. 

“I am also very proud of the fact that theAsianparent is able to attract top talent, which speaks volumes in demonstrating how formidable theAsianparent has become in just a decade,” added Roshni.

theAsianParent has grown from a parenting blog into a multinational content platform and social network, with over 200 employees spread across 12 countries. theAsianparent continues its rhythmic progression to create new milestones in 2019. In July this year, the company closed an oversubscribed series C funding round, backed by Chinese giants including Fosun and JD.com.

Internet vulnerabilities are rampant. The extent of the dangers in the digital space are often overlooked as more people and organizations are getting connected to the digital world daily. Sometimes, this ignorance wrecks havoc. There are very few organizations that believe in facilitating a secured digital space. GDI Foundation is one of them.

 GDI is a Non-Profit Organization based in The Hague, Netherland. The thing that differentiates GDI is that it has volunteers all around the world. In the past three years since the day GDI was founded in 2016, GDI has reported thousands of vulnerabilities. GDI believes in providing its services all over the world and helping people in securing their digital information. From Project 365 till date, GDI has received several recognitions. Some of the recent notable GDI disclosures include

  • Facebook Disclosure:

https://techcrunch.com/2019/09/04/facebook-phone-numbers-exposed/

  • China Breed Ready Disclosure:

https://www.theguardian.com/world/2019/mar/11/china-database-lists-breedready-status-of-18-million-women

 According to an Internet Security Threat Report by Symantec released in February 2019 announced some startling details, such as 

  •     1 in 10 URLS are malicious;
  •     A 56% increase in Web attacks;
  •     A 78% increase in supply chain attacks (cyber-attacks that seek to damage an organization by targeting less-secure elements in the supply network); and
  •     A 25% increase in the number of attack groups using destructive malware.

 As the threat of attack groups continues to increase, companies have to remain vigilant to ensure that they don’t succumb to any attacks. Fortunately, the internet community has vigilantes such as GDI who are always on the lookout to safeguard its interest. GDI’s approach in an open and democratic digital world sees its members being allowed to make decisions, do things responsibly and help companies to patch vulnerabilities. Essentially, GDI detects and analyses high risk “criminal” opportunities, shares the risk and vulnerabilities with everybody, informs the ones who are at risk and gives free advice about a solution.

GDI researcher Sanyam reached out to the ParentTown (PT) team early this month to notify us about an exposed port issue. PT is Southeast Asia’s largest parenting community that reaches more than 25 million users monthly. The platform facilitates services such as asking questions and receiving answers from doctors and fellow parents. There’s even an option to go anonymous or tag your post as NSFW. Among other features is a pregnancy tracker, which tracks a pregnancy daily all the way to the birth of the baby. PT also offers access to hundreds of original baby and child audio, video and storybooks.

With the prompt response of our IT team, the port was sealed before any information was exposed on public domain. Additionally, PT has done a thorough check on its entire IT infrastructure system to ensure that there are no other vulnerabilities in-place and hired a reputable company to carry out infrastructure penetration tests.

“We would like to thank the Sanyam and GDI team for the work they have done to make the Internet a safer place and greatly appreciate their notification. Even though we keep our systems updated and secured, this serves as a good reminder that we need to constantly be on the ball for the best interests of our users,” said Alvin De Cruz, Head of Engineering, PT. 

On this incident, Victor Gevers, Chairman of GDI, commented, “There are easily more than 36 million internet vulnerabilities at the present moment and such issues are present in all companies. With ParentTown’s swift response following our notification, user information has been protected and secured. We hope to assist more companies in preventing attack groups from exploiting vulnerabilities and preying on the internet community.”

As told by Sanyam, a GDI member and an independent researcher, the current initiative is to involve more volunteers from all around the world to help researchers in disclosing vulnerabilities, in turn providing volunteers a platform to receive global recognition for their work. The criteria to join GDI is simply one’s skill and passion.

 

 

 

Some results from Malaysia’s Digital Mum Behavior Survey 2019

Even though theAsianparent already has a strong community in Malaysia, an official launch was held to introduce theAsianparent Malaysia App and team to brands, media and the community.

Brands that attended our launch event include Shopback, Natugee, The Manja Co, Sunway Medical Centre Velocity, MyLovelyBaby, MeBooksAsia, Photobook Malaysia, Telum Media, In Trend, Oh Bulan, Sirap Limau, Makchic, Harian Metro, Backstage Media, HMI, Jelita, NSTP, Beiersdorf (Nivea Baby), Innity, WIRED, B&G Baby & Maternity Distribution Sdn Bhd, Mutant Communications, Mad Hat, Tish Events, Xcess Communications and EA Creative among others.

During the launch, we also presented our findings on the Malaysia Digital Mum Behavior Survey 2019 and had a live discussion through a moderated panel. Through the survey, brands now have more valuable insights to the mum community in Malaysia. Reach out to our Malaysia team for more brand solutions and insights!

Singapore, 5 September 2019 – theAsianparent, Southeast Asia’s largest platform for parents with a monthly network reach of more than 25 million users, announced that Ms. Susana Tsui (“Ms. Tsui”) will join its senior leadership team as the new CEO of Media. This appointment comes after theAsianparent’s recent announcement on its market expansion plans and entrance into the e-commerce market, following its latest 8-figure Series C funding round led by Chinese tech giants Fosun and JD.com.    

Ms. Tsui has held various notable appointments in the Marketing and Advertising industry, including Asia Pacific CEO of PHD and Asia Pacific COO of OgilvyOne. Prior to joining theAsianparent, she was the Group CEO of Dentsu Aegis Network China (DAN), managing over 22 agency brands across 5 cities in the country.

On her new appointment, Ms Tsui said, “I am excited to join theAsianparent as its new CEO of Media and work alongside a passionate and ambitious team that values innovation and transformation. I look forward to bringing new ideas and further building innovative offerings that complement the current business to service our users.  It is a very interesting and exciting time in our industry, and I’m thrilled to be a part of this exhilarating journey as the theAsianparent continues to grow in strength, expand into new markets, and evolve its product to reach new milestones in the years to come.”

With her strong experience in the advertising, marketing and adtech industries, Ms. Tsui has been tasked with strengthening theAsianparent brand across mature and new markets. As CEO of Media, she will also helm theAsianparent’s content, community and media platforms, including theAsianparent website and community app that is currently still the number one parenting app in Southeast Asia since its September 2018 launch.      

“We are very pleased to welcome Susana to theAsianparent family, who brings with her strong leadership skills and expertise in transformational growth. With our new strategic Series C investors onboard, we are focused on growing theAsianparent to a whole new level. This entails building a robust team with diversified expertise and experiences, as well as improving our offerings to parents and clients. Ultimately, we want to cement our position as the go-to platform for all parents and parents-to-be in South East Asia and beyond,” said Roshni Mahtani, Founder and Group CEO of theAsianparent, on the latest addition to theAsianparent management team.    

Over 1000 mums were surveyed last November 2018 and February 2019 for the latest Philippine Digital Mum Report. Here’s what you need to know about Filpina Digital Mums:

They are the undisputed Queens of the Household.

So far the highest percentage we’ve seen across our recent surveys in the region, 99% of  Filipina mums say that they have the final say at home.

And we’ve got the Filipina Digital Mum’s ear.

For parenting help, Filipina mums turn to parenting sites, of which theAsianparent PH now proudly takes the #1 spot locally. They are also very active on the TAP Commmunity app and social media groups created and run by TAP. 

As she becomes increasingly mobile. 

When this survey was done in the Philippines in 2015, the split was 86% Mobile to 14% Desktop. The latest results come as no surprise with Filipinos being the world’s heaviest users of the Internet at 10.02 hours/day (vs. the global average of 6.42). ¹

2 out of 3 mums surveyed indicated that their Internet consumption increased after becoming mums. About 20% of the respondents said that their usage increased by more than 4 hours/day! Over half go online after 7pm; while some (15%), particularly housewives, tend to do so before lunch, between 9-12nn.

4 out of 5 mums in the Philippines shop online.

With 46% of the respondents indicating that they used the Internet more after becoming a mum, online shopping is perhaps one of the areas that saw a boost. The savvy mum, who likes catching deals online, shops primarily for baby/child products.  

That said, they still prefer to buy baby items at brick-and-mortar stores, with majority saying that they purchase milk and diapers at supermarkets, and children’s clothing and toiletries at department stores.

¹ Kemp, S. “Digital 2019: Global Digital Yearbook”. we are social, Hootsuite™. 30 Jan 2019.