theAsianparent Insights

solution helps brand marketers
to understand mums better.

Why Mum Market
Research Matters

According to a Harvard Business Review article, the majority of new product launches will fail. The number 1 reason that they fail?

Lack of preparation.


Mum market research allows companies to test products, hypotheses, and concepts with their target audience. Creating a data and insights backed strategy will allow brands to better prepare for product launches and market their product more effectively to the target user.

7 Million Mums in 8 markets

What can theAsianparent Insights do for you?




  • Online Surveys
    Quantitative research focused on
    mass market segments

  • Offline Market Research
    Qualitative research conducted in focus groups
    and 1 on 1 interviews

  • Product Trial & Sampling
    Product trials, product testing and giveaways

  • Data Analysis & Infographic Creation
    Industry analysis reports in forms of data-graphs,
    infographs and white paper reports
Singapore Malaysia Philippines Indonesia India Vietnam Sri Lanka Thailand

Why work with us?

  • We know Asian mums better than anyone else
  • We have the quickest turnaround time
    -from 3 days onwards
  • Our prices start from S$3,500 onwards
  • We have 7 million mums on our platforms who can't wait to share their opinions and voices
  • Content localization in 13
    languages English, Malay, Simplified Chinese, Tranditional Chinese, Thai, Tagalog, Vietnamese, Hindi, Urdu, Bengali, Tamil, Sinhalese and Bahasa Indonesia

"Marketing without data

is like driving with your eyes closed"

ASEAN Digital Mum Report

The annual Asian Digital Mums report highlights key attitudes and features of mothers across 6 countries in the region - Singapore, Thailand, Malaysia, Philippines, Indonesia and India. We've got figures on mum's social media habits to what she searches for on the internet.

The report covers the typical Asian Mum:

  • Usage of social media
  • Search on the internet
  • Timings of internet use
  • and much more!



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