Insights help brand marketers effectively target mums
theAsianparent Insights department conducts market research to help brand marketers better understand mothers. We study topics including,
- what influences their purchasing decisions;
- concerns mums have about child rearing;
- what they think about different brands.
With over 6 million monthly users, Insights taps on theAsianparent’s extensive network and expertise to deliver mum market research solutions to brands interested in this demographic.
Why mum Market Research Matters
According to a Harvard Business Review article, the majority of new product launches will fail. And the number 1 reason that they fail? Lack of preparation.
Mum market research allows companies to test products, hypotheses, and concepts with their target audience. Creating a data and insights backed strategy will allow brands to better prepare for product launches and market their product more effectively to the target user.