On Saturday night, I threw on something nice and headed down to LiveJournal.sg’s launch of their new feature LJCheckout. Everything was super blue and fabulous and it all made me feel like I was in a bit of a trance. While slow music danced through my ears, I listened to what the team behind Checkout had to say and I have officially decided that this is THE COOLEST THING THAT HAS EVER HAPPENED TO LJ!
Apparently, I can now shop on LJ with my credit and debit cards, or even something called MOLpay (like an EZlink that works online)! Haha, goodbye bank transfers! What’s that you say? You still want to do a transfer? Well you can do that too. So what LJ Checkout gives you is easy, fast and neat shopping – something LJ hasn’t seen before!
I’m really excited about all of that. They told me about how I can set up shop for free! An LJ blogshop of course, but I think this is a great way to start off a business – try it out a little, see what sells and I could just be famous!
Speaking of which….the place was crawling with quasi celebs! There were so many, it made my cheeks red. Everyone from the creators behind Momoteapots (Matt & Serene), celeb judge on Angels Gate (William Klippgen), Dopestreet’s founder (Jennifer), the guys behind My Glamour Place and the face behind Chandelle House (Jaclyn) was also there!
Singapore and fashion is certainly inseparable. At every corner of this wealthy city-state, it is impossible not to see the citizens all dressed up to their nines, even if they are just in a graphic tee and a pair of worn-out jeans. To a certain extent, so fashionable they are, anyone may likely assume that fashion must have been one of many tiny particles that made their DNA.
Hence, the recent Saturday night saw hordes of Singapore’s young and budding trendsetters gathered at the Butter Factory for one great reason – to celebrate the highly anticipated official launch of LiveJournal.sg. Abound with splendour and élan to the core, the event attracted over 200 guests, including top bloggers and blogshop owners, as well as local celebrities, online business executives and members of the media.
Furthermore, 70 members of DreamWerks — a dance group created by students of the Singapore Institute of Management — staged at surprise flash mob at the entrance of Butter Factory, channelling their energetic vibe through dance and the tunes of Bon Jovi’s “It’s My Life” and Backstreet Boys “Larger Than Life”.
Said Ms. Roshni Mahtani, the CEO of Tickled Media, the publishing house that runs LiveJournal in Asia, “blogshopping enables budding fashion designers and fashionistas to design and sell their creations online at little or no cost.
“It also takes very little time to set up a blogshop. The owner of one of our blogshops, rashonal.livejournal.com, shared that she set it up in less than two hours, including the time taken for photo shoots of the various products.”
A gist on the blogshop phenomenon: Known as an emerging trend within the cyber sphere, blogshops benefit both shoppers and retailers in two ways. For the shoppers, blogshops offer them an alternative to the conventional retail method and a great array of merchandises retailed at perhaps, a fraction of what you have to pay in store. What’s more, add in the high amount of discount and the sheer ease of online shopping, it all culminates to sensational yet addictive shopping experience.
As for budding fashion retailers, blogshops serve as a stepping-stone or platform to tap into the ever-growing demand for affordable yet stylish fashion, mostly by cash-strapped fashionistas age between 18 and 25. To date, 5000 active blogshops in Singapore are hosted by LiveJournal.sg, with over 1 million visitors and 30 million pageviews!
Now back to the event. As the first round of flash mob ended, guests made their way into the Butter Factory for the second highlight – fashion show by six participating blogshops namely DressaBelle, My Glamour Place, Momoteapot, Wonderstellar, FashPash and Rashonal. Oozing hip and practicality, the showcased pieces captivated the attention of the guests and received prompt rave reviews from the guests. Following suit was the second round of the show, which saw the models sashaying a new assortment of clothes and accessories from the participating blogshops but with cameras in hand, courtesy of Canon – the event’s sponsor.
An impromptu Q&A session took place, where guests made their way to the stage and walked home with goodie bags courtesy of Canon.
This was followed by a lucky dip session initiated by the CEO of Tickled Media, where winners walked home with an assortment of attractive prizes and ended with the second round of flash mob. Of course, as the night was still young, guests immediately grabbed a partner and set the dance floor on fire with great dance moves.
Focus Group 2 – LiveJournal Ex-users
The second LiveJournal Focus Group with ex-users proved to be no less interesting – the LiveJournal Singapore team made sure to miss no detail when collecting feedback from them. It shed much light on many factors that caused ex-users to switch to other popular platforms such as Facebook and Tumbler, and what enhancements are likely to win them back on-board LiveJournal again to shop, blog and host blogshops. Although these LiveJournal ex-users were previously happy to move on from LiveJournal, they now wait with bated breath to use LiveJournal again, especially with its intended enhancements.
July 6th, 2011 – SINGAPORE – Delegates behind several major local and international brands convened at Tickled Media for a LiveJournal Focus Group this evening. Networking over a savoury spread of Italian food and wine, they shared their experiences and also discovered how social media marketing can play an even more crucial role in supporting their businesses.
June 22nd, 2011 – SINGAPORE – Tickled Media, the leading Singapore-based online publishing house has announced the launch of www.kidlander.sg – a wiki-style, interactive guide to places and events for kids in Singapore. The launch, the first in a planned series of country launches across Southeast Asia and India, strengthens Tickled Media’s offering to the parenting audience. It is already publishing the leading parenting online magazine theAsianparent.com launched in 2008.
Earlier this month, Tickled Media announced its partnership with the world’s first blogging and social media platform, LiveJournal.com, to operate their portals in South-East Asia and India. LiveJournal is Singapore’s 28th largest website reaching close to a million unique monthly visitors in Singapore.
The Kidlander website is the result of a collaboration with a Norway-originated site that recently moved its headquarter to Singapore under the name of Nichilizer Pte Ltd.
Kenneth Solberg, CEO of Nichilizer Pte Ltd added, “I am excited to partner with Tickled Media to bring this concept to Singapore. As working parents, it was difficult for us to keep track of all the interesting activities taking place. We typically discovered the best events only after they had taken place. The idea was born, and we set up www.barnesteder.no shortly after to list all activities for children in Norway. We are really happy to see its sister site launched in Singapore today.”
“The Southeast Asian market is booming in the consumer internet space. The next 5 years will see Southeast Asian users coming online and we will see an aggressive consolidation. Tickled Media will venture into an aggressive roll-out across the region to take advantage of this opportunity”, said William Klippgen, Executive Director of Tickled Media Pte Ltd. Klippgen was the co-founder of European internet success Kelkoo.com sold to Yahoo! In 2004 for €475m.
Kidlander’s wiki-style features allow users to be the critic, the journalist, the explorer or the tour guide to their peers. With complete freedom to upload and modify reviews and information, users are guaranteed a current and complete perspective on all events and places posted on the site.
The interface is so simple and interactive that also kids can share their views and add their voices to the pool of reviewers. Furthermore, every review or comment earns you points in the system. At the end of each week, the member with the most points wins attractive prizes. The site has enabled the one-click Facebook connect feature for a 100% hassle-free sign-up.
About Nichilizer Pte Ltd
Nichilizer is a Singapore company that develops, manufactures, licenses, and supports the GO2 collaboration platform for smart “niche” communities. The GO2 platform currently powers websites in Europe and Asia including www.barnesteder.no (Norway) and www.kidlander.sg (Singapore). Nichilizer was founded in 2011 by Kenneth Solberg and Gunnar Nilsson.
About Tickled Media Pte Ltd
Tickled Media is a leading Singapore-based online publishing house that operates the online parenting magazine, theAsianparent.com in several Asian markets. It is also serves as the South-East Asia and India agent for LiveJournal.com. Tickled Media also handles innovative online campaigns for local and multi-national companies in the region including Nestlé, Pfizer and PropertyGuru.com. It is supported by Tigris Capital Pte Ltd, a Singapore-based digital media investment fund. For more information, please visit www.tickledmedia.com.sg
Tickled Media Pte Ltd
118B Telok Ayer Street | Singapore 068587
2011年6月8日 – 莫斯科/新加坡 – 世界上第一个博客和社交媒体平台，LiveJournal，今天宣布它已经任点新加坡领先网络出版家Tickled Media, 成为他们在东南亚和印度的官方代表。
作为协议的一部分，Tickled Media将创建LiveJournal在东南亚的网站主页，为亚洲博客建立全新丰富的用户体验。Tickled Media也将会在本地创建媒体销售商机。
LiveJournal在新加坡每月吸引超过一百万的本地网站用户，相当于新加坡人口的四分之一。这使得新加坡成为LiveJournal国际第五大市场 。LiveJournal也是新加坡最大的女性网络平台，用来搜索对于健康，育儿，美容，时装和 生活方式等等最新的知讯 。精明的博客也使用Livejournal作为“狂欢”和“跳蚤市场” 网站 购物平台，他们可以参加批量购买或获得二手商品。
“社会媒体在亚洲正经历巨大的增长而LiveJournal 深信这将会是下一个大市场。Tickled Media 具备了丰富专业知识和广大的媒体优势，与Tickled Media 建立伙伴关系, 将会提供 一个理想的平台来扩大LiveJournal在东南亚地区的竞争优势”，说AnneliesVan Den Belt，SUP Media CEO
“LiveJournal不仅是一个主流博客平台， 它也是女性blogshop业主的首选网站。我们期待着为新加坡的博客， 网站用户和广告商带来一个全新及充满本地风味的LiveJournal品牌。”，说Roshni Mahtani，Tickled Media 总经理
关于 SUP Media
SUP Media是一家国际电子媒体公司。SUP Media 的总部设立在莫斯科和旧金山，它包含了六项业务，其中一项是LiveJournal。 LiveJournal是一个丰富的社交媒体平台，而每月的全球读者超过3600万名。自1999年成立以来，LiveJournal 已经从一个博格网络提升成一个朝气勃勃的社交平台。 从生活到科学，LiveJournal的用户已在LiveJournal设立了上万个的网络群体。至今，LiveJournal 的用户已超过2900万名，其中1000万名来自美国，500万名来自俄罗斯 。欲了解更多信息，请查看以下网址http://www.sup.com/en
关于Tickled Media Pte Ltd
Tickled Media是一家在新加坡成立的电子出版公司. Tickled Media 的业务包含了在亚洲首屈一指的育儿网络杂志，theAsianparent.com。 Tickled Media也为不同的跨国与本地公司经营各项的品牌活动，其中包括了 Nestlé, Pfizer 和 PropertyGuru.com。 Tickled Media也受到了一家新加坡媒体投资基金, Tigris Capital Pte Ltd 的支持。欲了解更多信息， 请查看以下网址www.tickledmedia.com.sg
June 8th, 2011 – MOSCOW / SINGAPORE – The world’s first blogging and social media platform, LiveJournal.com, announced today that it has appointed Tickled Media, a leading Singapore online publishing house, to be their official representative in South-East Asia and India.
As part of the agreement, Tickled Media will create local country homepages for LiveJournal in South-East Asia and create a richer user experience for Asian bloggers. Tickled Media will also create a local media sales presence.
LiveJournal attracts over one million unique visitors a month from Singapore, equivalent to a quarter of the country’s population. This makes Singapore the fifth largest market for LiveJournal by audience. Sophisticated Singaporean users are known for using LiveJournal as a platform for “Spree” and “Flea” social shopping communities where they can take part in bulk purchases or get second-hand items. LiveJournal is Singapore’s largest female online portal, where users blog about health, parenting, beauty, fashion and lifestyle.
“Social media in Asia is experiencing tremendous growth and LiveJournal sees it as its next big market. Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region”, said Annelies Van Den Belt, SUP Media CEO.
“Apart from being a popular mainstream blogging platform, LiveJournal is the portal of choice for female blogshop owners. We are looking forward to increasing the awareness of this buzzing community amongst bloggers, blog shop owners and advertisers, and we simply cannot wait to bring a local flavor to the LiveJournal brand”, said Roshni Mahtani, Managing Director of Tickled Media.
About SUP Media
SUP Media is an international digital media company based in Moscow and San Francisco, which has six businesses including LiveJournal. LiveJournal is a rich, social media platform with a global following of more than 36 million monthly readers (Omniture). Since its inception in 1999, LiveJournal has evolved from a journaling network into a vibrant, community-driven destination site. LiveJournal users create and participate in tens of thousands of active communities covering a broad range of interests, from acting to zoology. LiveJournal hosts more than 29 million international accounts, with approximately 10 million in the USA and 5 million in Russia. For more information, please visit http://www.sup.com/en.
About Tickled Media Pte Ltd
Tickled Media is a Singapore-based digital publishing house that operates the online parenting magazine, theAsianparent.com in several Asian markets. Tickled Media also handles innovative online campaigns for both local and multi-national companies in the region such as Nestlé, Pfizer and PropertyGuru.com. It is supported by Tigris Capital Pte Ltd, a Singapore-based media investment fund. For more information, please visit www.tickledmedia.com.sg
Images & Graphics
Please see http://theasianparent.com/TMPR/
If you love reading and writing this may be the job for you. If you’re insanely passionate about fashion, celebs and general Singapore news, than this will be PERFECT for you.
Stir up conversation through blogging, Facebook updates, articles, and tweets.
Conduct research, interact with our readers, and increase web traffic on a network of blogs with engaging content.
Producing creative copy and campaigns
Crafting direct response emailers that evoke so much emotion the reader can’t do anything but click that link.
Most importantly, you will let your personality shine through with your writing abilities.
Excellent writing skills, interpersonal skills, enjoys virtual interaction, computer savvy.
Can handle hard deadlines, fast execution, and can work independently.
In addition, you will have:
A strong interest in blogging and fashion
Strong interest in new marketing trends
Background in marketing or journalism
Analytics driven and highly creative
Unparalleled writing skills and believe the pen is mightier than the sword
Did we mention, really good English writing skills?
Working hours: 9 am – 6pm
Location: Raffles Place
Are you looking to turn off the notifications for your Facebook group? Follow these simple steps
Step 1 – Click the groups page. For a list of theAsianparent Group pages, click here
Step 2 – When at the group page, click the edit settings button on the top left
Step 3 – A pop up box should appear. Click, notify me when a member box…
Step 4 – Scroll down and click only posts I am subscribed to
Step 5 - Unclick the email notification box
Step 6: Press save and you are done!
There are a number of Social Media agencies that will bill you in the thousands for using their applications. If you do come across someone who charges you more than $1,000 a month for an application – our advice, run far, far way!
At Tickled Media, we have built two custom applications
1) Luckydraw/Sweepstake Application
2) Discount/Voucher Application
Our rates to rent these applications, and have us install/code it for you onto your fanpage are $200 USD a month.
Going forward, we will be creating a photo contest application and a video contest application. These will be ready by Mid April 2011.
If you need a photo contest application before April 2011, we would recommend the following options:
1) Wildfire Application