Singapore, 22 July, 2015 – Hot on the heels of raising millions in fresh funding from Vertex Venture Holdings, leading parenting media house, theAsianparent today announced a hiring spree to improve operations, product and scale across more countries. The company, led by CEO and founder Roshni Mahtani, has recently stepped up its pace by entering the India market via the launch of with plans for Sri Lanka on the anvil.

Among theAsianparent hires are Rico Wyder, appointed as the Regional VP of Product, and Anand Mishra, VP of Data Science. Both executives join theAsianparent with solid technology backgrounds, with Rico bringing in his valuable start-up experience co-founding mobile food delivery service, Foodpanda and Anand coming in with extensive qualifications in the field of data science.

“Going forward, we are focused on integrating technology such as data science practices and machine learning into social network and media. We are taking a serious mathematical approach to provide parents with the most personalized, useful and relevant information. We believe through our focus on parents with a technology-driven approach, we would be able to scale at a rapid pace to serve hundreds of millions of parents in Asia and continue to be one of the fastest-growing companies in Singapore,” said Roshni Mahtani, CEO and founder of theAsianparent.

The company also strengthens its commitment in expanding operations in various key markets across Asia, with the introduction of three new country leads – Prashant Jain, Country Manager for India; Natthanathorn Ford, Country Manager for Thailand; and Ameetess Dira, Country Manager for Philippines.

“Talent plays a significant role in our company’s success. Part of our growth strategy is to work with like-minded leaders, as with our team of creative, passionate, and solutions-focused individuals across various offices in Asia. We welcome our new senior leadership hires who will help us achieve our long-term expansion targets,” said Roshni.

theAsianparent employs 75 full-time employees and plans to scale up to 100 people by end of quarter 3. The company was founded in 2009.


Rico Wyder, Regional VP of Product


A creative person who thrives on innovation, Rico brings to the table his business acumen, complemented by an extensive knowledge on the fast-changing mobile technology space. At theAsianparent, he will be growing the product team to deliver a suite of solutions focused on the parenting vertical.

Most recently, Rico was Director of Sales APAC at Fiksu, a data-fueled mobile marketing solution provider that connects brands, agencies, and app advertisers to targeted mobile audiences. Rico was instrumental in growing Fiksu’s APAC operations – during his tenure, he helped to open 3 offices in the region.

He was also co-founder of Rocket Internet-backed Foodpanda during its initial Southeast Asia launch, scaling the company from a 2-people start-up to over 100 people across 6 countries.

Rico graduated with a degree in Business Administration and Management from the University of St. Gallen.

LinkedIn: Rico Wyder

Anand Mishra, VP of Data Science


Anand Mishra is an expert in analytics, focused on leveraging the power of data to drive business decisions. He will utilise his data science competency to increase user engagement across theAsianparent’s properties.

Previously Senior Manager in the analytics team of InfoEdge (,, Anand is known for his result-oriented approach, which helped the company to improve email response time by 250 percent over the course of 3 months. He also worked with Opera Solutions, leading multiple engagements with global clients and delivering high impact solutions across industries.

Anand graduated with B.Tech and M.Tech degrees in Electrical Engineering from IIT Kanpur.

LinkedIn: Anand Mishra

Natthanathorn Ford, Country Manager – Thailand


With over 18 years of experience in sales, marketing, media, operations, finance, HR and IT, Natt has now come onboard as theAsianparent’s Country Manager for Thailand. Known for her sales acumen and her extensive experience in growing Thai operations for companies focused on APAC expansion, Natt will be coming onboard to replicate her success for theAsianparent Thailand.

Natt was most recently General Manager of iCar Asia for Thailand, where she grew the number of listings by over 200% within just 3 months of joining the company. Previously, she was Sales Director at PropertyGuru Thailand, Asia’s largest online property site, where she was instrumental in building up the display Ad sales team.

Natt graduated with a Masters Degree in E-business management from Rangsit University .

LinkedIn: Natthanathorn Ford

Ameetess Dira, Country Manager – Philippines


As country manager for Philippines, Ameetess brings with her tri-media experience in the Philippines coupled with global digital expertise acquired during nearly a decade of working in the United States. As Country Manager for Philippines, Ameetess will be in charge of growing theAsianparent’s local presence and replicating her previous success in the digital media realm.

Most recently, Ameetess was a partner at Metrograde Corporation, where she built up the company into a nationwide powerhouse. As a Client Account Director at Ionic Media in Los Angeles, she also managed integrated strategy for accounts such as Disney Movie Club and the Oprah Store.

She’s also known for her work in expanding Digital Dojo Media Works from a production house to a one-stop shop for all marketing needs, handling multinational clients like Nestle and Pfizer Visine.

Ameetess graduated with an AB in Communications from Ateneo de Manila University.

LinkedIn: Ameetess Dira

Prashant Jain, Country Manager – India


Prashant Jain is India’s new country manager and will be in charge of growing theIndusparent – the Indian iteration of theAsianparent brand. Prashant will also use his experience to support other APAC markets for matters relating to user traffic, marketing, and content strategy.

Previously, Prashant headed up marketing at, Asia’s largest financial and business portal. He was instrumental in facilitating the transition and steering the company towards their mobile-first strategy.

Under Prashant’s guidance, English entertainment TV channel BIG CBS became one of the top 3 Cable Channels in India in English genre within 3 months after its launch. In addition, he also worked on personal finance start-up, where he grew the customer base from 300 to 20,000 within its first year of launch.

Prashant graduated with an MBA from the Indian School of Business.

LinkedIn: Prashant Jain


About and Tickled Media

Tickled Media Pte Ltd is the largest online content and community platform for parents in IndoAsia. Headquartered in Singapore since 2009, the company runs,, and The company’s flagship brand,, is Southeast Asia’s #1 digital parenting destination and reaches over 6 million mums in the region. The company is backed by venture capital from Vertex Venture Holdings, LionRock Capital, and prominent angel investors. For more information, please visit


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