Singapore, June 19, 2014 – theAsianparent.com, Asia’s #1 parenting portal, is proud to announce its new hire, Carla C. Perlas, for its recently launched Philippine edition as editor-in-chief. This dynamic mother-of-one brings with her over 11 years of in-depth media experience and is committed to discovering creative means to breathe more depth and life into theAsianparent.com’s parenting stories.
“According to the 2014 ASEAN Digital Mom Survey conducted by theAsianparent.com, 73% of Filipino women increase their Internet usage once they become moms, while 74% turn to parenting websites, search engines and social media for parenting help. theAsianparent.com is a powerhouse in the parenting publishing arena in Southeast Asia, and now that it has launched here, it will undoubtedly become a primary parenting resource for Filipino parents,” Carla opines.
“I’m a first-time mom, so I find it exciting to learn from experts and like-minded parents about their own parenting techniques and advice, and to share this wealth of information with fellow parents who are thirsting for trusted solutions on how to raise happy and confident children,” she acknowledges.
Further elucidating theAsianparent.com Philippines’ editorial strategy, Carla imparts, “We want to target the ‘QC Mom’ demographic: she’s educated, she comes from the ABC socioeconomic class, she’s either in her late-20s or early-30s and has a young and growing family. Quezon City is the biggest and most populous city in the Philippines, so based on the city’s demographic data, we’ve created a reader profile of the typical Filipino mom, whose interests comprise the topics we offer on our website.”
Roshni Mahtani, CEO of Tickled Media, shares, “Tickled Media’s goal of building a solid editorial team in every country is met by adding talent of this caliber to our company. Carla will continue to make theAsianparent.com a premier parenting content destination, even in our rapidly evolving mediascape, assuring quality parenting content at every stage.” Roshni proudly adds, “As theAsianparent.com already reaches 1.6 million Asian moms, I’m confident that Carla will lead the Philippine editorial team and take it to the next level.”
Carla, formerly the Editor-in-chief of Celebrity Mom Magazine, has a deep understanding of media having handled a wide range of genres from food to fashion to parenting. She pioneered the Grammar Police!, an online community of notable print and digital editors in the Philippines. Being educated and trained in different schools around the globe from Osaka to Kenya, Carla is profoundly cosmopolitan in her views and lends a diverse international perspective to her work.
About theAsianparent.com and Tickled Media
Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million moms in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.
PR & Communications Consultant
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