Presented by theAsianparent.com, Southeast Asia’s #1 digital parenting destination, The Asian Digital Mums Report 2015 highlights key attitudes and features of Mums. We’ve got figures on mum’s social media habits to what she searches for on the internet. The figures of 6 countries across Asia are included.

The Asian Digital Mums Report 2015 covers, the typical Asian mums:

  • Usage of social media
  • Search on internet
  • Timings of internet use
  • And many more!

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If you liked our Asian Digital Mums Report 2015, click here to find out more about our other reports.

And feel free to contact us for any inquiries, or just to say Hi!

 

SINGAPORE, 21 May, 2015 – According to a first-time survey carried out by theAsianparent Insights on the travel habits of Singaporean families, over 80% of the families are headed away from the island for this year’s June holidays. Their top destinations are: Australia, Hong Kong, Taiwan, Malaysia, and New Zealand.

While the survey revealed that that over half of these travellers are ready to spend a tidy sum on their June holidays – SGD$500-$1499 per person – it also indicated that they would do so in an extremely savvy manner. It was found that families have varying booking patterns when engaging travel services. While McKinsey and Co’s latest report on service innovation[1] shows an increasing number of travel websites and aggregators worldwide, our survey results indicate that Singaporean travellers are not entirely convinced by them.

Interestingly, the survey found that although 53% of respondents book transportation services such as airline and bus tickets directly through company websites rather than through aggregators, only 38% of respondents book directly through hotel or holiday home websites. Aggregators in the accommodation sector seem to fare better than those in the transportation sector in terms of trust and reliability, with 45% of travellers choosing to book through travel deal and comparison sites such as Groupon, Zuji, and Agoda; and the rest booking through travel agencies.

As far as excursions are concerned, 49% travellers prefer to book directly from the company’s website.

Accordingly, Neetu Mirchandani, Regional VP of Strategy and Insights at theAsianparent Insights, “Singapore families are conscientious travellers. They’re travel savvy enough to know where to search online for the best deals that cater to the entire family. While mums and dads may be willing to spend more than $500 per family member, they’re spending wisely. Based on this study, travel service providers may want to take a closer look at their current efforts for engaging Singaporean families.”

And what should the hotels provide? The survey also revealed that the top “must-have” amenity for the Singaporean holiday-maker is free Wi-Fi at 76%, followed by kids amenities at 69%; complimentary breakfasts at 68%; and close proximity to local attractions at 68%.

Almost every Singaporean family’s travel bag holds in it over-the-counter medicine for children, mosquito repellent, bandages, antiseptic cream, and sunblock. The cautiousness of the traveller is also reflected in the high demand for travel insurance. Interestingly, the survey found that over 79% of respondents will choose to purchase travel insurance of some form. For companies providing travel packages and solutions, bundling it with insurance could provide a convenient solution for travellers, who might otherwise need to purchase it separately.

In 54% of the families’ surveyed, parents remain the key decision makers when it comes to planning family holidays. Only 22% involve their kids in decision-making. In the remaining cases the holiday decisions are made solely by either one of the parents.

For more detailed findings, please see the attached infographic below.

 

theAsianparent Insights

Insights is the market research arm of theAsianparent, Southeast Asia’s #1 digital parenting destination that reaches over 6 million mums every month. We are the leading market research team for understanding the parent demographic, uncovering the latest trends, concerns, and consumer preferences. Our publications provide facts that both businesses and parents can base their strategic and parenting decisions on. For more information, please visit tickledmedia.com.

[1] McKinsey & Company. 2015. Service innovation in a digital world. [ONLINE] Available at: http://www.mckinsey.com/insights/operations/service_innovation_in_a_digital_world. [Accessed 19 May 2015].

 

Singapore Family Travel Plans Infographic

SINGAPORE, 19 March, 2015 – theAsianparent, a leading multi-channel source of information on Asian-focused parenting today announced a multi-million dollar investment from Vertex Venture Holdings Ltd. The investment from Vertex will bring the company’s total funding to $4.5 million.

Founded in 2009, theAsianparent has rapidly grown into becoming Southeast Asia’s leading online resource for parents. With a readership base of over 6 million mothers across the region, theAsianparent has presence in Singapore, Thailand, Indonesia, Philippines, Malaysia, and plans to launch in India under the IndusParent brand.

“This new round of investments from Vertex and prominent angels, Teruhide Sato, William Klippgen and Hellmut Schutte, will help us expand theAsianparent’s presence in other key markets such as India and Sri Lanka. As the parenting demographic continues to grow, we realise that each country across the region has its specific needs in terms of the availability of a centralised source of information on parenting,” said Roshni Mahtani, CEO and Founder of theAsianparent.

With a sustained growth in revenue throughout its five years of operation, theAsianparent offers marketers one of the most targeted and largest platforms for tapping the “mums” segment. According to theAsianparent’s 2014 Digital Mum Survey, Asian mothers influence 89 percent of all household purchases.
“Asian mothers have gone digital, with over 80 percent of women in Singapore, Thailand, Malaysia and Indonesia increasing their usage of the Internet once they become mums. These mothers are also going online via their smartphones. With theAsianparent accessible through all these non-traditional communication channels, we are able to provide marketers a more targeted approach in reaching the mum audience,” Mahtani added.

“Media has drastically evolved over the past decade. Content have become more ubiquitous – accessible in a variety of platforms and reaching audiences anytime, anywhere, when they need it. theAsianparent represents the new breed of media outlets with a non-traditional business model that offers great value for marketers, while providing highly-relevant information for very important demographics such as parents ,” said Chua Kee Lock, Group President and Chief Executive Officer, Vertex Venture Holdings Ltd.

Aside from building a new audience base in new markets, theAsianparent is also looking at expanding its reach in current markets. According to Mahtani, “In the past few years, we have also observed much more involvement of dads, when it comes to parenting. This expands our audience base to include another important decision maker in Asian households, the fathers. Our expansion will include building more resources for dads wanting to improve their parenting skills.”

theAsianparent generates it revenue from custom advertising and market research and employs over 60 people across Asia.

About theAsianparent.com and Tickled Media
Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. The company’s flagship brand, theAsianparent.com, is Southeast Asia’s #1 digital parenting destination and reaches over 6 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com

About Vertex Group
Vertex Venture Holdings Ltd (Vertex Group) is a wholly-owned subsidiary of Temasek Holdings, investing in emerging companies and leading venture capital funds throughout Greater Asia and the US. Since 1988, the Vertex Group has been helping passionate entrepreneurs to build great global companies and helping  them realise the intrinsic values of their companies through strategic listings on key capital markets in the US, Europe, Singapore, Hong Kong and Taiwan, and through acquisitions by industry leaders.

The Vertex Group has a base in Singapore and presence in Beijing, Shanghai (China), Taipei (Taiwan), Bangalore (India) and the Silicon Valley (USA).  

SINGAPORE, December 3, 2014 – How secure do parents feel when they allow their children access to devices such as smartphones and tablets? In a pioneer study of its kind in the region, theAsianparent Insights, Southeast Asia’s leading parenting portal, answers this question and reveals insights on the parental content censorship, motivations and behavioural trends regarding children’s device usage.

The results of the study, entitled “Mobile Device Usage Among Young Kids: A Southeast Asia Study,” are based on a representative sample of 2,714 parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand with at least 3,917 children aged between 3 and 8 years. This study was commissioned by Samsung Kidstime™ in collaboration with theAsianparent.com and helps fill the gap in research in the region by exploring how children are exposed to devices and what parents are doing to monitor their usage.

The following are the key findings of the study:

  • The majority of parents in Southeast Asia (98%) allow children to use smartphone or tablet devices.
  • 41% of children are most likely to use a device for more than 1 hour per sitting.
  • Although parent’s allow their young children to use devices, they are  worried about the negative effects of device usage on children’s health (92%), the risk of children becoming addicted to devices (90%) and exposing them to inappropriate content (88%). They are also concerned about high billing charges due to in-app purchases made by their children (67%) and damage to devices (60%).
  • Parents allow children access to devices predominantly to supplement their education, with 80% giving this topmost importance. The other motivators include giving children early exposure to technology (68%), providing entertainment (57%) and keeping them children quiet/busy (55%).
  • Children use devices mainly for gaming, videos and educational apps. However, the type of content consumed changes by age. While children aged 3-5 years mostly consume educational apps, videos and games, children aged 6-8 years start playing more games in relation to using educational apps and watching videos, thus, contrasting with their parents’ primary motivation (supplement to education).
  • Children also tend to use devices most frequently at home and least frequently in school: almost the entire sample of parents, 99%, allow children to use devices at home, compared to the 17% who allow children to use devices in school.
  • 94% of SEA parents wish their device included parental control mechanisms.
  • The most requested parental control features are setting usage time limits (72%), in-app purchase blocking (67%) and monitoring of children’s usage or progress (66%).

For a more detailed account of the findings, see the attached full report infographic which reveals detailed insights on the behavioural trends among parents and children in relation to children’s device usage.

Neetu Mirchandani, Tickled Media’s Vice President of Insights for Asia Pacific, says, “theAsianparent Insights is excited to reveal the results of ‘Mobile Device Usage Among Young Kids,’ considering it is the first study of its kind in Southeast Asia. Through the study, our goal is not only to identify and comprehend parents’ concerns and expectations regarding children’s device use as juxtaposed against children’s actual consumption behaviour, but to also explore solutions in bridging the gap between the former and the latter, thus ultimately cultivating a healthy parent-child interaction by way of devices.”

Tickled Media’s CEO, Roshni Mahtani, further highlights, “theAsianparent Insights is dedicated to better understanding the parent demographic by exploring their most pressing concerns and providing the solutions that will help them feel absolutely secure in the decisions they make with regard to their children’s well-being.”

Commissioned by Samsung Kidstime™, the “Mobile Device Usage Among Young Kids: A Southeast Asia Study” report was published in November 2014 by theAsianparent Insights.

A full copy of the report can be found at this link: http://bit.ly/DeviceUsageAmongKids2014

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About theAsianparent.com and Tickled Media
Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.comKidlander.com and Pregnant.sg. The company’s flagship brand, theAsianparent.com, is Southeast Asia’s #1 digital parenting destination and reaches over 5 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

SINGAPORE, October 31, 2014 – “Do you feel that your baby is closer to his/her nanny over you?”

The question was enough to intrigue 27-year-old new mum Cynthia Ng to join theAsianparent.com’s new Q&A community, theAsianparent Groups.

“It piqued my interest, being a working mum who leaves her child under the care of a nanny all day long,” she said. “And when I scrolled through the other questions that mums posted, I found that I enjoyed reading the answers, the back-and-forth dialog, the bickering even, and finding mums who shared my point of view or brought a different perspective.”

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Launched today, theAsianparent Groups is getting Asian mums to confess, ask questions and answer from firsthand experience, all done in a positively candid and supportive environment. This mum-focused Q&A community caters to various mum profiles — perfectionist Tiger Mum, hands-on Helicopter Mum or the enterprising work-at-home mum — and engages them in sharing their vast parenting knowledge with each other.

“I have had many bouts of insecurity about being a working mum while struggling to raise a kid who saw her nanny more as her mummy. I must admit that I was too ashamed to share them with anyone, not even my husband,” expressed Cynthia.

“Having a nanny is such a cultural issue as well, since I was expected to stay home instead of returning to work after maternity leave. I’m beginning to worry that my jealousy toward the nanny is a reflection of my inadequacy as a mum because I continued to work. I’m glad there’s a place where I can voice out my problems and get helpful advice from fellow mums who understand my predicament,” she added.

theAsianparent Groups is the natural next step for us,” said Roshni Mahtani, CEO of Tickled Media, the publisher of theAsianparent. “Over 4 million mums look to us monthly as the authoritative site on anything and everything parenting. Now, mums can rely on us not just for our research-based information from experts, but also for a supportive community to celebrate this rollercoaster journey called motherhood.”

Membership to theAsianparent Groups is free and mums can easily log in via Facebook, Google+ or email.

Here are some of the things mums can do on theAsianparent Groups:

1. Discover and join thousands of mum-focused local groups.

Mums can choose from over 20 family-specific categories which host thousands of groups tuned to their interests. A mum-to-be, for example, can join the pregnancy category and start following groups on labour, gyneacologists or even recommended confinement practices.

2. Get answers to the most pressing questions by topic.

Mums can simply scroll down theAsianparent Groups homepage to view the most recently updated questions and answers. They can also use the search function which will curate all relevant answers across the site, even groups that they have not joined, and allow them to discover new relevant groups to participate in.

3. Ask private questions without a worry. We protect users’ privacy.

theAsianparent Groups is a safe and trusted platform. Mums can post their questions publicly or anonymously and let the community help them. They can also reply to questions anonymously, as well as privately join any groups of their choice without worrying about anyone finding out that they joined a group.

4. Become the resident mum expert and build your fanbase.

If a mum can’t find a group that suits her need, she can also create a new one and invite all her friends to join it. Now she can be the resident mum expert!

More than just a sleek and organized Q&A site, theAsianparent Groups is a supportive and positive environment where mums who share similar passions and concerns converge and engage with each other. The community accompanies mums throughout their journey, giving them a milieu where they can be free to be mums, wives, friends, colleagues and, simply, women.

Visit http://groups.theAsianparent.com to join in the fun!

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About theAsianparent.com and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. The company’s flagship brand, theAsianparent.com, is Southeast Asia’s #1 digital parenting destination and reaches over 4 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

Press Contact:

Carla C. Perlas

Regional Editor-in-Chief of theAsianparent (Singapore, Philippines, India)

+65 6344 2865 | sgeditor@tickledmedia.com

SINGAPORE, July. 25th, 2014 – How do Singaporean mothers feel about their bodies and their appearance? A recent survey conducted by theAsianparent.com, Asia’s #1 parenting portal, reveals deep insights about how mothers really perceive their bodies and appearance.

The 350 women surveyed are Singapore based mums aged 21-50, with 44% between the ages of 31 and 45.

According to survey results, 99% of mothers have at least one, or more, body areas of concern. The most common problem area that 67% of mothers agree on includes the stomach, muffin top and love handles. Uneven tone, dark patches and pigmentation problems make up the top facial concern that affects 63% of mothers surveyed.

Exposing more of the insights, theAsianparent has discovered that 60% of mums spend 10-30 minutes daily on their beauty routine. Furthermore, 53% of mothers feel pressure to look younger, while up to 55% of mums have considered a non-invasive procedure.

Mother of one, Victoria Galistan, shares, “I feel all new mothers’ biggest common concerns are eye bags and dark circles resulting from sleep deprivation. It’s one huge sleep debt that will never be paid back.”

Justina Goh, also a mother of one, has her concerns as well, “Most mothers say breastfeeding helps weight loss. Eighteen months later, I’m still feeling heavy around the middle but I’m still breastfeeding! I’m wondering if I can ever get rid of the extra kilos, and how much more I will gain when I plan for my second pregnancy.”

For a more detailed account of the findings, scroll to the bottom for theAsianparent’s infographic which uncovers mums’ beauty secrets, routines and concerns.

Vice President of Strategic Alliances and Insights, Neetu Mirchandani, says,“theAsianparent team strives to understand mothers better in all areas of life, be it buying behaviours, self-perception or even beauty secrets. With this goal in mind, ‘theAsianparent.com Insights’ came to fruition. We pay close attention to the parent demographic to comprehend what’s needed to be a complete and balanced parent.”

Roshni Mahtani, founder of theAsianparent.com, shares, “Knowing is one thing, but doing something about the issues parents face is more important. We empathize with these concerns and therefore aspire to connect parents with the solutions to their pressing problems at hand.”

Neetu opines, “Parents have strong resounding voices, especially mothers. Now, theAsianparent.com will ensure that this voice will be heard with unmistakable accuracy.”

Beauty Survey Infographic

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Justina Goh, 33,

1 baby girl, 19 months

Associate Editor of theAsianparent.com

Planning for another baby anytime soon

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Victoria Galistan, 31

1 baby girl, 11 months

Business owner and runner up for Miss World

Planning for a second child soon

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About theAsianparent.com and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

For more information on this press release, please contact:

Felicia Chin

PR Consultant

+65 6344 2865

sgeditor@tickledmedia.com

Danni Siew

Marketing Executive

+65 6344 2865

danni@tickledmedia.com

For more information on theAsianparent Insights, please contact:

Neetu Mirchandani

Vice President of Strategic Alliances & Insights, APAC

+65 6344 2865

neetu@tickledmedia.com

Carla Lacar

Photo credit: Ed Simon of Studio 100

Singapore, June 19, 2014 – theAsianparent.com, Asia’s #1 parenting portal, is proud to announce its new hire, Carla C. Perlas, for its recently launched Philippine edition as editor-in-chief. This dynamic mother-of-one brings with her over 11 years of in-depth media experience and is committed to discovering creative means to breathe more depth and life into theAsianparent.com’s parenting stories.

“According to the 2014 ASEAN Digital Mom Survey conducted by theAsianparent.com, 73% of Filipino women increase their Internet usage once they become moms, while 74% turn to parenting websites, search engines and social media for parenting help. theAsianparent.com is a powerhouse in the parenting publishing arena in Southeast Asia, and now that it has launched here, it will undoubtedly become a primary parenting resource for Filipino parents,” Carla opines.

“I’m a first-time mom, so I find it exciting to learn from experts and like-minded parents about their own parenting techniques and advice, and to share this wealth of information with fellow parents who are thirsting for trusted solutions on how to raise happy and confident children,” she acknowledges.

Further elucidating theAsianparent.com Philippines’ editorial strategy, Carla imparts, “We want to target the ‘QC Mom’ demographic: she’s educated, she comes from the ABC socioeconomic class, she’s either in her late-20s or early-30s and has a young and growing family. Quezon City is the biggest and most populous city in the Philippines, so based on the city’s demographic data, we’ve created a reader profile of the typical Filipino mom, whose interests comprise the topics we offer on our website.”

Roshni Mahtani, CEO of Tickled Media, shares, “Tickled Media’s goal of building a solid editorial team in every country is met by adding talent of this caliber to our company. Carla will continue to make theAsianparent.com a premier parenting content destination, even in our rapidly evolving mediascape, assuring quality parenting content at every stage.” Roshni proudly adds, “As theAsianparent.com already reaches 1.6 million Asian moms, I’m confident that Carla will lead the Philippine editorial team and take it to the next level.”

Carla, formerly the Editor-in-chief of Celebrity Mom Magazine, has a deep understanding of media having handled a wide range of genres from food to fashion to parenting. She pioneered the Grammar Police!, an online community of notable print and digital editors in the Philippines. Being educated and trained in different schools around the globe from Osaka to Kenya, Carla is profoundly cosmopolitan in her views and lends a diverse international perspective to her work.

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About theAsianparent.com and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million moms in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

Press Contact:

Felicia Chin

PR & Communications Consultant

+65 6344 2865

sgeditor@tickledmedia.com

Danni Siew

Marketing Executive

+65 6344 2865

danni@tickledmedia.com

FOR IMMEDIATE RELEASE

SINGAPORE, May 29th, 2014 – Southeast Asia’s #1 parenting portal, theAsianparent.com, extends its reach with a successful launch in the Philippines on May 28th, 2014. The website already reaches 1.2 million Asian mums in Singapore, Malaysia, Thailand, India and Indonesia monthly. Through its foray into the Philippines, theAsianparent.com continues its trend of steady growth in providing comprehensive parenting content across Asia.

The Philippine launch commenced with the big reveal of the ‘2014 ASEAN Digital Mom Survey,’ highlighting the emerging trends of the ASEAN mom’s online behaviour, Internet consumption and social media habits. The report was based on in-depth market research data from over 10,000 moms in Singapore, Thailand, Indonesia, Malaysia and the Philippines.

Following the report was an engaging panel discussion and Q&A session with beloved celebrity mom Cheska Garcia-Kramer and three influential bloggers, Martine de Luna, Frances Amper Sales and Fleur Sombrero. The four women formed a formidable panel of Filipino “digital mums” who validated the report’s findings by sharing personal observations of their Internet use and behaviour.

“The power of social media is really great, but it also entails great responsibility. I only share products that I really use,” remarked Cheska on the topic of promoting brands through her social media accounts. Her family fan page, Team Kramer, has over 1.2 million likes, while her Instagram profile has over 500,000 followers.

The launch exceeded expectations with a remarkable turnout of over 80 brand marketers who were keen on learning how to effectively market to the Filipina mum and receive noteworthy insights from the panelists.

“Filipinos are avid social and mobile Internet consumers, with mums depending on the Internet for their parenting needs. They’re social and mobile first,” Roshni Mahtani, CEO of Tickled Media, cited one of the key insights of the report. “Therefore, we want to be the source of trusted digital parenting knowledge for the Filipino parents and also help brands, agencies and marketers reach them via interesting campaigns, useful content and informative ads.”

theAsianparent’s mobile-friendly Philippine edition has a wealth of updated and well researched information for parents who aim to provide the best care possible for their families with topics ranging from pregnancy to smart ways of handling rebellious teens.

Besides tackling tough parenting issues, the website is filled with fun posts, as parents can flip through galleries of irresistibly cute sleeping newborns or sift through a plethora of delectable Filipino inspired recipes to feed the family.

“Our dedicated editorial team based in the Philippines understands and caters to local needs and is sensitive to native nuances and interests,” said chief editor Carla Perlas. “Content found on theAsianparent.com is not just proudly written for mums by mums, but also by a spectrum of experts to dispense accurate advice for busy parents with no time to waste.”

About theAsianparent.com and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

Press Contact:

Felicia Chin

PR Consultant

+65 6344 2865

sgeditor@tickledmedia.com


Danni Siew

Marketing and PR Executive, APAC

+65 6344 2865

danni@tickledmedia.com

IMAGES


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L-R: theAsianparent.com Philippines chief editor Lacar Perlas, celebrity mom Cheska Garcia-Kramer, blog coach Martine de Luna, Tickled Media CEO Roshni Mahtani, www.mommyfleur.com’s Fleur Sombrero and www.mommytopaz.com’s Frances Amper Sales at the launch in Makati City, Manila, Philippines.


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FOR IMMEDIATE RELEASE

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Human Capital Management SpecialistStelvin Tham, Human Capital Management Specialist, has been promoted to become the Regional Vice President of Operations for Tickled Media, the publisher of Asia’s #1 parenting portal, theAsianparent.com.

Stelvin played an instrumental role in the set up of Tickled Media Thailand’s operations as General Manager in January 2013. Within a year, he single-handedly built up the Thailand office which now employs over ten people and proudly connects with over 600,000 mums across the country.

With an extensive knowledge of the Singapore and Thailand market, Stelvin brings over 7 years of working experience in Asean tech startups, successfully managing cross-cultural teams. His comprehensive specialties include organisational development, employment relations, succession planning, performance management, training and development.

As the founder of the HR Strategies for Startups in Asia Group, Stelvin is a staunch believer in HR’s role as the key to elevating a business organization to success. The group, which has over 150 members, aims to provide useful information and promote discussion regarding the human resource aspects of running a startup in Asia. “If people are really the most critical resource in driving business success, then HR needs to become the lead business function,” he imparts. “I look forward to working with my colleagues at Tickled Media to optimize performance along with passion and in turn help the business grow.”

“I am pleased that Stelvin has taken over operations at Tickled Media to enhance organizational effectiveness,” says Tickled Media CEO, Roshni Mahtani. “He is a real people person with a true belief that that they are at the heart of business and life. He fits Tickled Media’s ethos perfectly and is an incredibly talented individual waiting to make a huge impact with his new role.”


About theAsianparent.com and Tickled Media

Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

For more information on this press release, please contact:

Felicia Chin
PR & Communications Consultant
Tickled Media Pte Ltd
+65 6344 2865
sgeditor@tickledmedia.com

FOR IMMEDIATE RELEASE

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Singapore, April 17th 2014 – theAsianparent.com, Singapore’s #1 parenting portal, revamps to give busy parents an easy-to-use, more useful site that provides up-to-date parenting advice on mobile phones, computers and tablets.

theAsianparent.com sees over 1.2 million unique visitors who read over 6 million pages monthly. The site has nearly 100,000 Facebook fans from Singapore and over 60,000 Google+ followers.

Along with a new, clean look, theAsianparent.com brings parents the following improvements:

1. Blending form and fashion, the sleek redesign not only keeps up-to-date with the current design trends, but functionally presents articles in a clutter-free format to allow easy readability.

2. The redesign’s mobile-first approach gives mummies, who are constantly zipping from one place to the next, a better experience when browsing on-the-go.

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3. New interactive tools engage mums to share their personal stories with each other. The Pregnancy Diary and Labour Story tools let readers share their parenting journeys with fellow mums while having a memento to show friends, families and kids when they grow up.

4. The improved and comprehensive editorial content is not just proudly written for mums by mums, but also by a spectrum of experts in order to bring the most relevant articles for busy parents.

5. The addition of new categories and sections — such as Primary 1 Registration, Birthday Parties, English and a video section — further systemises the browsing experience, allowing mums to jump right to the articles that are relevant to their parenting phase.

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Roshni Mahtani, founder and CEO of Tickled Media, which publishes theAsianparent.com, has this to say about the improved website: “As the leading parent-focused publisher in Asia, we constantly update our products to stay relevant to our readers and advertisers. Modern parents are the main inspiration behind our sleek new design for theAsianparent.com. We know that parents aren’t desk-bound and don’t have a second to waste, so we have ensured that the new site has easier navigation, loads much faster and is mobile-friendly.”

Please let us know what you think of our new look and features by visiting theAsianparent.com, or leave a comment on our Facebook and G+ pages.

theAsianparent.com is brought to you by Tickled Media Pte Ltd

Press Contact:

Felicia Chin
PR Consultant
+65 6344 2865
sgeditor@tickledmedia.com


Danni Siew
Marketing Executive
+65 6344 2865
danni@tickledmedia.com

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About Tickled Media Pte Ltd

Tickled Media is The Largest Digital Parenting publishing House in Southeast Asia. Headquartered in Singapore since 2009, The Company Runs. TheAsianparent.com , Kidlander.com and Pregnant.sg . The flagship brand, theAsianparent.com, is Southeast Asia’s largest digital parenting destination and reaches over 1.2 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please Visit www.tickledmedia.com.

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