While waiting to pick my son up from school, I looked around to see what my co-mums were up to. Every single one of them, mostly in their 30s and enjoying their last few snatches of me-time, were busy with their phones. 3/4 of the phones I snuck a peek into, were running videos and had their viewers in complete rapture.
What’s the big deal about video marketing?
1.8 million words.
That’s the value of a 1-minute video according to this Forrester Research. A video not just conveys the message effectively it also reduces the quantum of work considerably. And hey, the chances of getting listed on page 1 of Google are higher with a video!
3 interesting stats on video marketing:
- An average user spends 88% more time on a website with video than without;
- 64% of consumers are more likely to buy a product after watching a video about it;
- 59% of viewers will watch a video to completion that is less than 1 minute.
Yet only 24% of brands are using online video to market to consumers
According to Syndacast, by 2017, 74% of all internet traffic will be video and already every 2nd marketer believes that video as a content format has the highest ROI.
Why mums like videos?
Our Asian Digital Mums Report 2015, reveals that YouTube has increased in popularity by over 50% in some of the regions surveyed. In fact, in Singapore, there was a 7% increase in mums who had YouTube accounts over the last year.
While the temptation to rely on screen time to keep babies occupied is huge, the American Association of Pediatrics discourages TV viewing for children under 2 and recommends that children of this age group be as ‘screen-free’ as possible. Think about it; mums can’t watch TV with their children, so they turn to online videos on platforms such as YouTube and Facebook.
Videos are the best example of snackable behaviour. The modern mum certainly has no time to go through copious articles but give her a quick video while she is on the move, and she is going to lap it up.
Videos are also great tools to teach and learn. To quote Benjamin Franklin: Tell me and I forget. Teach me and I remember. Involve me and I learn.
Tips on making engaging marketing videos
- Use your time wisely. The 1st 8 seconds matter most when it comes to bounce rate;
- Use storytelling, songs, spoofs – get creative with your video;
- Use video analytics to understand what’s working and what’s not;
- Use email gates to capture leads;
- Before sending out a video to market, test it critically within the team.
Help is at hand – theAsianparent!
theAsianparent team is equipped to handle your complete video marketing strategy. With our culturally-layered experience of speaking to 6 million mums across 6 countries, we have earned the trust of both mums and marketers alike.
Call us on +65 6344 2865 or email firstname.lastname@example.org for a comprehensive understanding of video marketing and customized solutions for your brand.