FOR IMMEDIATE RELEASE

__________________________________________________________________________

theAsianparent.com survey reveals that the Asian mum has gone digital, is mobile-first, and the new “Chief Household Officer”

A new survey from theAsianparent.com reveals that Asian mums increase their use of the Internet once they become mothers, are increasingly mobile-first and are primary decision makers for household purchases.

SINGAPORE, March 17, 2014 – theAsianparent.com, Southeast Asia’s largest online parenting destination, with a reach of over 1.2 million mums, today announced exclusive new insights: The Asian mum has gone digital with over 80% of women in Singapore, Thailand, Malaysia, and Indonesia increasing their usage of the Internet once they become mums.

The “2014 Asian Digital Mum” survey found that digital channels attract more mums than traditional channels like newspapers, TV and magazines. The survey revealed that mums increasingly surf on-the-go with their phones to check email, visit parenting sites and use social media, and, are the primary purchase decision makers of their households.

These insights were revealed in theAsianparent.com’s “2014 Asian Digital Mum” survey which offers marketeers new insights into how mums in the region engage online from over 10,000 respondents. The online parenting company also announced the launch of its new market research arm, theAsianparent Insights. The Insights group will work with marketeers and agencies to tap into the knowledge of over 1.2 million mums who are now one of most important consumer group in the South East Asian region.

“Asian mums influence 89% of all household purchases, yet most respondents told us that marketeers need to do a much better job in understanding what mums want and need – whether its about the most opportune time to reach them or about the right platform,” said Roshni Mahtani, CEO of Tickled Media, the publisher behind theAsianparent.com. “We created theAsianparent Insights to help brands and media agencies better understand the Asian digital mum and how to effectively reach this highly-coveted audience”, she added.

“After becoming a mum, I really do not have the time nor interest to read magazines or newspapers. Watching TV is also out, as I believe babies should have no screen time until they are at least one years old. As a new mother, my baby is mostly with me”, shared theAsianparent.com Associate Editor, Justina Goh, 33, mother of a 15-month old baby girl.

Highlights from the “2014 Asian Digital Mum” survey

The Internet is the key platform for mums across Southeast Asia

  • Digital channels attract more consumers than more traditional ones like newspapers, TV and magazines.

  • 80% of Asian women increase their Internet usage once they become mums. TV, meanwhile, faces significant loss as 58% of mums spend less hours watching TV after entering motherhood.

Southeast Asian mums are mobile-first and they surf on-the-go

  • While they connect online using a variety of devices such as PC, laptop, tablet and mobile phone, 99% of Asian digital mums own a smartphone.

  • Asian digital mums use their smartphones for various Internet activities: checking email (85%), visiting parenting websites (83%), using social media (81%), shopping online (73%) and browsing the Internet (72%).

Social media is the preferred conversation platform for Southeast Asian mums

  • 88% of mums use the Internet primarily to check social media sites while 99% own at least one social media account.

  • Facebook and Google+ are the two most used social platforms.

  • Whatsapp and Line are the two most used messaging apps.

Southeast Asian mums are primary decision makers for their household purchases

  • 89% of digital Asian mums deem themselves as the primary decision makers for purchases in their households.

  • Before the Asian mum clicks to buy, she taps into social networks for recommendations.

  • 91% of mums in Singapore have made a purchase based on recommendations received through social media or other online channels.

Survey goals and methodology

The goal of the 2014 Asian Digital Mum survey was to offer marketers new insights into how mums engage online. Spanning four markets in Asia, the research findings include Singapore, Thailand, Indonesia and Malaysia. The survey documented the behaviour of 10,000 expectant mothers and mothers with kids up to the age of 16 and explored what media and social channels she is using, what makes her share content with other mums and what influences her purchasing behaviour.


About theAsianparent.com and Tickled Media
Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. The flagship brand, theAsianparent.com, is Southeast Asia’s largest digital parenting destination and reaches over 1.2 million mums in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.

For more information on this press release, highres photographs or a copy of the full report, please contact:

Neetu Mirchandani

Vice President of Strategic Alliances & Communications, APAC

Tickled Media Pte Ltd

+65 6344 2865

[email protected]

Images

Left to right: VP of Strategic Alliances & Communications, Tickled Media, Neetu Mirchandani with mum panelists, Meri Rosich, Holly Lam and Mantazh Khanna.

Left to right: Mum panelists, Mantazh Khanna, Meri Rosich and Meiling Wong with CEO of Tickled Media, Roshni Mahtani.

Left to right: Marketing Executive, Tickled Media, Danni Siew-Stevens, Communications Manager, Google Asia, Sana Rahman, Chief Marketing Officer, Google Asia, Simon Kahn and HR Manager, Tickled Media, Dana Cohen.

415 Responses

  1. Orville Decent
    Jun 02, 2017 - 05:28 PM

    Good day! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thanks!

  2. compare hotels
    Jun 04, 2017 - 07:20 PM

    naturally like your web site but you need to check the spelling on quite a few of your posts. Several of them are rife with spelling problems and I to find it very bothersome to tell the truth on the other hand I will certainly come again again.

  3. Dashiki
    Jun 05, 2017 - 12:04 AM

    Someone essentially lend a hand to make severely posts I’d state. This is the first time I frequented your website page and thus far? I amazed with the analysis you made to make this actual post extraordinary. Excellent task!

Trackbacks/Pingbacks

  1. 7 surprising ways millennial moms are redefining motherhood - theAsianparent.com Philippines | Modern Filipino parenting from a cultural and global perspective
  2. 7 Ways Millennial Moms Are Redefining Motherhood
  3. cheap dofollow backlink
  4. Champions League Predictions
  5. DMPK Studies
  6. tooth implant surgery Boynton Beach
  7. chandigarh seo
  8. make money with a iphone
  9. In Vitro ADME
  10. http://www.buy-backlink.net
  11. black and white photography
  12. law & political
  13. masini de inghetata
  14. دوربين مدار بسته
  15. دوربين مداربسته
  16. دوربين مداربسته
  17. insulation
  18. دوربين مدار بسته
  19. Hyderabad Event Management Companies
  20. check my reference
  21. Late holiday deals
  22. Lake Texoma Guide
  23. make money with a iphone
  24. sites
  25. click this link now
  26. Google
  27. remote butt plug
  28. life like dildo
  29. best kona coffee beans
  30. best kona coffee beans
  31. pakistan news
  32. buy vigra online
  33. mini wand attachments
  34. how to use lubricant
  35. Orlando SEO company
  36. prostate vibrater
  37. buy womanizer pro
  38. buy pocket vagina
  39. how women prepare for anal sex
  40. huge dildo
  41. Adam's True Feel Dildo
  42. sex simulator
  43. anal sex starter kit
  44. Page
  45. learn to play harmonica
  46. womens clothes online store
  47. ร้านผ้า
  48. 20 speed vibrator
  49. best lube for anal
  50. Penis Extension
  51. mp3 song
  52. bathmate pump
  53. sex Maza
  54. rotating vibrator
  55. Little Lunch Karotte Orange
  56. 海美迪
  57. Aws Alkhazraji
  58. kona coffee gourmet coffee beans
  59. Software klinik kecantikan
  60. online data entry jobs
  61. 美容外科
  62. pp micronized wax powder
  63. pure kona coffee
  64. DMCA Ignored Hosting
  65. womens clothes
  66. investigate this site
  67. شماره تلفن نصاب دوربين مداربسته
  68. have a peek at this site
  69. دوربين مداربسته مغازه
  70. Western Boots, Hunting Boots, Country Apparel, Work Boots
  71. Cheap Primary care provider in Kent
  72. free bonus forex
  73. Panjab Police
  74. Fotografia de Casamento em Florianópolis
  75. 80's hits
  76. Music
  77. فروش دوربين مدار بسته
  78. نمايندگي دوربين مدار بسته پاناسونيك
  79. mp3 songs
  80. Women Boutique
  81. bracelet italian brand
  82. اپل ایدی
  83. Gigi Cesare Music Teen idol rock pop
  84. نصب دوربين
  85. دوربين اتاق كودك
  86. kona coffee beans
  87. Kona Cof
  88. خرید سرور مجازی
  89. K coffee
  90. هاست وردپرس
  91. best 100% coffee beans
  92. persian setar
  93. my blog
  94. grand canyon
  95. دوربين مدار بسته
  96. دوربين مدار بسته
  97. kona coffee bean
  98. kona coffee
  99. Internação Compulsória
  100. how to make coffee
  101. نصب آنتن
  102. Glass Laser Tube
  103. نصاب ماهواره
  104. philippines lady printed blouse supplier
  105. انواع دوربين مداربسته
  106. InsideHackers Services
  107. Check Out Your URL
  108. Suppe Little Lunch Suppen von little Lunch
  109. كاربردهاي دوربين مدار بسته
  110. rsync vs Managed File Transfer
  111. خرید وی پی ان
  112. tam
  113. 8 oz karate complete black uniform
  114. تعميركار انتن
  115. Employment Solicitors in London
  116. Commercial Law Solicitors in London
  117. دوربين مدار بسته اچ دي
  118. Plastering Services in London
  119. make me cum
  120. best offer shopping
  121. هك تصاوير دوربين مداربسته
  122. kashan
  123. termeh
  124. free online car games
  125. web hosting sites
  126. 脱毛
  127. Belize city hotels
  128. Domain Mauritius
  129. fitness legíny
  130. دوربين مدار بسته
  131. دوربين مداربسته واي فاي
  132. juraj turkalj anal sex
  133. php authentication plugin
  134. persian tar
  135. resume templates
  136. دوربين مدار بسته كيفيت خوب
  137. سرور مجازی فرانسه
  138. buying sites
  139. love tips
  140. Buy wholesale phones
  141. adam & eve butterfly kiss
  142. paid social media Job
  143. work travel visa
  144. 100% percent kona coffee
  145. gratis inserate
  146. best prostate vibrator
  147. nipple play
  148. drivers hp
  149. g web vibrator review
  150. clit vibrator
  151. g-spot vibrator
  152. sexy movie sex toys
  153. apron
  154. adam and eve black magic
  155. rabbit vibrator
  156. home
  157. natural health specials
  158. special offers for baby and mom
  159. mortgages made 123
  160. remove negative from credit report
  161. successful fitness and diet changes that lead to weight loss
  162. preparing your portfolio for retirement
  163. online shopping just for pets
  164. natural health remedies for the entire family
  165. how to have a great sex
  166. big dildos for sale
  167. sex when you are sick
  168. amber hawkins
  169. jelly caribbean vibe vibrator
  170. dani daniels hot
  171. first vibrator orgasm
  172. sex bord game
  173. ebook ereaders for sale
  174. king dong
  175. using a dildo
  176. best penis pump
  177. olcsó tanfolyam
  178. karate self training
  179. Venture
  180. womanizer deluxe sex toy
  181. glass toy for squirting
  182. sex toy haul
  183. dildo
  184. realistic dildo
  185. beauty tips beauty tips
  186. best water based lubricant
  187. realistic squirting dildo
  188. CCTV installation Walsall
  189. uberlube anal
  190. hydroquinone
  191. dam tang ong co giuse tran van diem
  192. Waveguide Dual Channel Rotary Joint
  193. hp drivers
  194. Madhya Pradesh Government Jobs
  195. traffic exchanges
  196. buttplug
  197. buying vibrator
  198. organics
  199. clit stimulator
  200. jasa pengiriman barang expedisi
  201. best movers in brookline
  202. خريد دوربين مداربسته
  203. bahis siteleri
  204. 100% pure kona coffee beans
  205. kona coffee beans
  206. نصب دوربين مدار بسته
  207. miniclip games
  208. bahis siteleri
  209. remote control shark
  210. akü
  211. bahis siteleri
  212. bahis siteleri
  213. online betting
  214. bahis siteleri
  215. bahis siteleri
  216. bahis siteleri
  217. adam and eve sex toys
  218. goldenbah's
  219. sex enhancer
  220. Harris Tweed Jackets
  221. vibraters that go on tongue
  222. bondage sex
  223. Morgellons Cure
  224. best wand vibrator
  225. فروش دوربين مداربسته
  226. g spot stimulator
  227. female arousal gel
  228. clash royale hack
  229. imoti
  230. adam and eve unboxing
  231. Free php scriptp
  232. G-Spot Vibrator
  233. دانلود ليست قيمت دوربين مدار بسته
  234. Vasaläran
  235. Website99 is a best website designing company in Delhi
  236. earn money working from home
  237. strap-on dildo
  238. solaray
  239. best dildo
  240. gay-friendly wedding photographer
  241. counselors who provide online advice
  242. fashionable special offers
  243. shopping for moms and their babies
  244. How to treat morgellons
  245. Theocracy
  246. بهترين دوربين مدار بسته
  247. illuminati how to join
  248. word press degin
  249. online money making
  250. illuminati membership
  251. دوربين مداربسته بيسيم
  252. matka result
  253. Compras Online
  254. jageze
  255. Jupiter Real Estate
  256. online dating
  257. تعميرات دوربين مدار بسته
  258. Add URL to 128 search engines for free
  259. Morocco like, follow and share
  260. key words Costa Rica dental
  261. تعميرات دوربين مدار بسته
  262. Jewelers store
  263. Psychic Christopher Golden
  264. Bàn học thông minh chống gù chống cận
  265. Prayers for Direction
  266. cash
  267. Scuba Diving Instruction
  268. cursos gratis
  269. Create a photography website
  270. garudaqq
  271. Tatuaje Santiago Centro
  272. Unversial Basic Income
  273. filter
  274. دوربين مدار بسته لامپي
  275. psychic christopher golden
  276. Electronic Repairs
  277. Andrew Wright Maine lawyer
  278. Andrew Wright Maine lawyer
  279. real psychic readings free online
  280. https://www.bestspiritualpsychic.com/
  281. Instagram unfollow
  282. دوربين مداربسته مخفي
  283. psychic
  284. psychic
  285. Fastest Ram Processor
  286. Fast weight loss diet
  287. دوربين مدار بسته لامپي
  288. دوربين مداربسته مخفي
  289. minerhosting schweiz
  290. South African forums
  291. phoenix tile removal
  292. gps tracker
  293. a spell that asks the leaves
  294. slovari
  295. دوربين مدار بسته لامپي
  296. buy peyote cactus Canada
  297. how to prepare the nails for gel how to prepare the nail for polish
  298. youtube mp3
  299. دوربين مدار بسته چشمي در
  300. how to use sex toys
  301. Diploma In Computer
  302. دستگاه برش ليزر
  303. ceneval de bachillerato
  304. دوربين مداربسته خوب
  305. دوربين مدار بسته چشمي در
  306. golf gifts
  307. prayer
  308. brazilian hair
  309. try sex toys
  310. دوربين مدار بسته چشمي در
  311. remy hair
  312. دوربين مداربسته خوب
  313. managing long distance relationships when on deployment
  314. Indian hair
  315. outdoor gear for survivalists and preppers
  316. lesbian sextoy
  317. mens fashion-wear
  318. دوربين مدار بسته چشمي
  319. malaysian hair
  320. home health remedy books and natural products
  321. sexual health products
  322. peruvian hair
  323. remy peruvian malaysian indian Brazilian Hair
  324. Bitcoin
  325. sociologichesky slovar
  326. Bullet Vibe Review
  327. Occasion Shoes
  328. dīvānu tīrīšana mārupē
  329. wuxiaworld
  330. Face cream with snow algae.
  331. butterfly clit vibrator
  332. best dildo for beginners
  333. 100% pure kona coffee beans
  334. voodoo spells free and powerful
  335. travel news
  336. https://medium.com/@buygifts24/spring-2018-fashion-trends-44ab2427f033
  337. sữa bột ensure cho người lớn
  338. دوربين مداربسته مرکز
  339. prazdniki 2018
  340. دوربين مدار بسته واردات
  341. irritated
  342. univconstantine
  343. best team task management app
  344. pochinki t shirt
  345. پک ارزان دوربين مداربسته
  346. pornuha
  347. sasha grey pussy
  348. kids learn Alphabet
  349. first adult toy
  350. قيمت دوربين مدار بسته HD
  351. Atorvastatin
  352. christain movies
  353. sportotobet
  354. Hydroquinone
  355. Hydroquinone
  356. how to build a gaming pc
  357. Uber promo code
  358. full automatic plating line
  359. Hardscape Company Brick NJ
  360. Las Vegas Escorts
  361. web development dundee
  362. sf electrician union
  363. Mr Big 12 inch Vibrating Dildo
  364. clitoris vibrator
  365. cheap
  366. دستگاه لیزر
  367. قيمت دوربين مدار بسته
  368. italiano
  369. Accredited Online Courses
  370. پک کامل دوربين مداربسته
  371. Americab.net
  372. best threesome
  373. KITE
  374. women's clothing online stores
  375. electronic equipment used
  376. electronics
  377. prazdniki v rossii 1988
  378. lesbians with strap ons
  379. calendar holidays
  380. trah_net_621
  381. sasha grey sex toy
  382. online business
  383. anal starter kit
  384. install america franklin tn
  385. king cock squirting dildo
  386. Fight With Deny
  387. huge dick
  388. Rabbit Vibrator
  389. vaginal tightening
  390. penis pump review
  391. vibrator
  392. Beaded Sensations Glass Dildo
  393. g spot
  394. Best Subscription Box
  395. prostate stimulation
  396. best rabbit vibrator
  397. film
  398. sex toy haul
  399. http://www.loeldeal.com
  400. work from home jobs near me
  401. Adam and Eve Sex Toys Shopping and Comparison
  402. slovari skacahat
  403. best male sex toy
  404. Vibrators
  405. Baking silicone mat
  406. cardiovascular training
  407. one stop jewellery
  408. sex with a strap on
  409. everything for men in one place
  410. free photos
  411. IT Security Assessment in Jacksonville
  412. vibrator panties

Leave a Comment